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Representative image of a modern breakfast table showing cereal, protein bars, and oat milk — reflecting the 2025 “breakfast wars” between legacy cereals and healthier, on-the-go alternatives.

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Food Industry News

Breakfast wars 2025: Can legacy cereals survive in the age of protein bars and oat milk?

Legacy cereal brands face falling sales as consumers switch to protein bars, oat milk, and on-the-go breakfasts. Can they adapt in 2025?

byPallavi Madhiraju

September 25, 2025

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