Browsing Tag
box office strategy
2 posts
Aditya Chopra pushes Alpha as Yash Raj Films’ next spy franchise bet
Read how Alpha positions Alia Bhatt inside Yash Raj Films’ spy universe and why its 2026 release could reshape Indian action franchise economics.
Why the first Ramayana teaser feels bigger than just another movie launch
Read how the Ramayana teaser signals a larger franchise, visual effects, and box office bet that could reshape Indian event cinema in 2026.