Constellation Brands, Coca Cola to bring alcoholic version of FRESCA

Constellation Brands, Coca Cola to bring alcoholic version of FRESCA

Constellation Brands and The Coca-Cola Company are joining forces to bring out an alcoholic version of the FRESCA soft drink brand in the form of FRESCA Mixed. In this connection, the two firms have signed a brand authorization agreement for the manufacturing, marketing, distribution, and launch of the new alcoholic beverage. According to Constellation Brands, […]

Constellation Brands, E. & J. Gallo Winery sign revised deal to address FTC concerns

Constellation Brands, E. & J. Gallo Winery sign revised deal to address FTC concerns

US drinks companies Constellation Brands and E. & J. Gallo Winery have agreed to revise their previously announced $1.7 billion deal in order to address regulatory concerns, as per the latest drinks acquisition news. Constellation Brands said that the revisions to the transaction are to resolve competitive issues brought up by the US Federal Trade […]