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McDonald’s Corporation launches Big Arch Burger, its largest ever U.S. hamburger, in premium menu push

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6 minute read

Bigger than the Big Mac: What McDonald’s Corporation’s Big Arch Burger reveals about fast food economics

McDonald’s biggest U.S. burger ever is not just a menu launch. Find out how the Big Arch signals a deeper shift in fast food strategy.

byPallavi Madhiraju

March 1, 2026

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