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Representative image: Prudential’s $365 million Bharti Life deal highlights how global insurers are chasing India’s underpenetrated life insurance market, where rising financial awareness, digital distribution and local partnerships are reshaping long-term growth opportunities.

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Insurance industry news

Prudential’s $365m Bharti Life deal puts India insurance expansion at the centre of PRU’s Asia strategy

Prudential wants control in India, but must dilute ICICI Prudential Life. See why the Bharti Life deal tests control versus legacy scale.

byPallavi Madhiraju

May 17, 2026

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