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Barcelona

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Vusion completes In-Store Media acquisition with €200m bridge loan as retail advertising strategy expands

Vusion has completed its acquisition of Barcelona-based In-Store Media, adding an advertising business with approximately €120 million in annual revenue and relationships spanning more than 1,600 brands. The transaction strengthens its ambitions in digital retail media, but a €200 million bridge financing facility, working capital requirements and the need to convert physical-store traffic into measurable advertising returns create important questions for investors.