Aditya Birla unit to get exclusive rights to Reebok products in India

Aditya Birla unit to get exclusive rights to Reebok products in India

Aditya Birla Fashion and Retail Limited (ABFRL), an Indian fashion company, has signed a licensing deal with Authentic Brands Group (ABG) to gain exclusive rights for the distribution and selling of Reebok products in Indian and other ASEAN nations. The consideration towards purchase of inventory and other current assets and liabilities for the Aditya Birla […]

Aditya Birla unit to acquire stake in designer brand Sabyasachi

Aditya Birla unit to acquire stake in designer brand Sabyasachi

Aditya Birla Fashion and Retail (ABFRL) has announced plans to acquire a stake of 51% in Indian designer brand Sabyasachi for INR 3.98 billion ($55 million). Sabyasachi’s revenues for FY20 was INR 2.74 billion. The designer brand is owned by Sabyasachi Mukherjee who founded it in 1999. Sabyasachi Mukherjee has designed costumes for various Bollywood […]