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Anuj Khanna Sohum

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Affle 3i to acquire Perion for $420m, but its $228m cash balance changes the deal maths

Affle 3i has agreed to acquire Israeli advertising technology company Perion for approximately $420 million, offering shareholders a 34.5% premium and a 40-day opportunity to attract competing bids. The target's $228.3 million cash and investment balance, Affle's financing plans and differences between their advertising business models make the transaction more complex than its headline valuation suggests.

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