Mars Incorporated’s $35.9bn acquisition of Kellanova is set to shake up the snacking world

Mars Incorporated’s $35.9bn acquisition of Kellanova is set to shake up the snacking world

Mars, Incorporated, a family-owned global leader in pet care, snacking, and food, has entered into a definitive agreement to acquire Kellanova, a prominent player in global snacking, international cereals, and plant-based foods, for $35.9 billion. This strategic acquisition is not just a one-off deal but part of a broader trend of Mars’ aggressive expansion through […]

Mars to acquire American whole-fruit snacking brand Trü Frü

Mars to acquire American whole-fruit snacking brand Trü Frü

Mars, an American multinational confectionery, pet food, and other food products manufacturer, will acquire Trü Frü, a whole-fruit snacking brand, to meet growing demand in better-for-you snacking space. The terms of the transaction were not divulged. Trü Frü complements Mars’ health and wellness brands, which include KIND, a nut-based snacking, and Nature’s Bakery, a fruit-based […]