The Sommelier Company, a renowned leader in luxury wine and spirits events, has been acquired by an investor group led by Jason Hartman, a credentialed sommelier and business strategist. This acquisition is expected to drive fresh growth, bolstering the company’s position as a global provider of high-end wine and spirits experiences.

Growth Fueled by Expanding Demand for Exclusive Wine Experiences

Founded in 2013 by Jörn “Joey” Kleinhans, The Sommelier Company has steadily risen to prominence in the wine and spirits industry, catering to corporate and private clients globally with expertly crafted wine and spirits events. Offering everything from in-person tastings to virtual experiences, the firm has an expansive reach, having conducted luxury experiences in all 50 U.S. states and internationally.

With Jason Hartman at the helm, The Sommelier Company aims to refine and expand its offerings. Hartman is noted for his keen understanding of both hospitality and finance, a blend that positions him uniquely to lead the brand into new markets and innovative service lines.

“Unforgettable Moments Are Our Mission,” Hartman States

Jason Hartman, a Pennsylvania State University alumnus with extensive experience in business management, expressed his enthusiasm for the acquisition, pointing to The Sommelier Company’s reputation for impeccable service and customizable luxury. Hartman shared that the acquisition is a thrilling chance to elevate the firm’s mission, particularly as demand for curated, memorable experiences surges. “Our focus will be on delivering experiences that go beyond the ordinary,” he said, hinting at plans to introduce new concepts and global outreach in 2024.

Expertise and Vision Align for International Expansion

Jörn Kleinhans, the visionary founder, shared his confidence in Hartman’s leadership, describing him as uniquely qualified to steer the company’s growth. “Jason’s rare combination of hospitality insight and business acumen makes him the ideal choice for this role,” Kleinhans noted, highlighting the company’s ongoing commitment to quality and expansion within the high-end beverage space.

As the demand for experiential luxury grows, this acquisition marks a pivotal moment in the evolving wine and spirits landscape, underscoring The Sommelier Company’s dedication to providing high-end, lasting experiences for discerning clients.

  Jason Hartman, Jörn Kleinhans, National Wine School, Pennsylvania State University, The Sommelier Company