Skin by Lovely and Corrective Skincare LA unite to redefine skincare and aesthetic care in Santa Monica

In a strategic move set to transform the skincare and aesthetics industry, Skin by Lovely and Corrective Skincare LA have officially announced their merger. This partnership, revealed on 7 February 2025, represents more than just a business collaboration—it signifies the fusion of two powerhouse brands dedicated to advancing skin health transformation through innovative, patient-centred care.

With Skin by Lovely’s reputation as one of the largest BOTOX® providers in the United States and Corrective Skincare LA’s legacy of nearly three decades in acne treatment and advanced skin care, the merger marks a new chapter in delivering comprehensive facial rejuvenation solutions. This alliance aims to offer patients unparalleled access to cutting-edge aesthetic treatments, blending artistry with science for transformative results.

A New Era in Skin Health Transformation

Founded in 2009, Skin by Lovely has established itself as a leader in non-surgical aesthetic treatments, specialising in BOTOX®, dermal fillers, and advanced injectables. The company’s patient-first philosophy focuses on enhancing natural beauty through meticulous techniques and personalised care. On the other hand, Corrective Skincare LA, launched in 1996 by skincare expert Jennifer Kramer, has carved a niche in acne treatment and skin correction, building a loyal client base through its results-driven approach.

This merger is more than a consolidation of services—it’s a commitment to skin health transformation that leverages the strengths of both brands. By combining Skin by Lovely’s expertise in facial aesthetics with Corrective Skincare LA’s deep-rooted knowledge in skin health, the partnership is poised to offer holistic solutions tailored to individual patient needs.

According to Lovely C. Laban, founder of Skin by Lovely, the decision to merge was driven by a shared vision for excellence in patient care. “Corrective Skincare LA has set the standard in addressing acne and ageing skin for nearly three decades,” she said. “Bringing their results-focused approach into our practice allows us to elevate what we offer, ensuring our patients receive the most personalised care possible.”

The Vision Behind the Merger: Elevating Aesthetic Care Expertise

The merger reflects a unified goal: to create an integrated platform that offers comprehensive aesthetic care expertise. For Jennifer Kramer, founder of Corrective Skincare LA, this partnership is the culmination of years of collaboration and mutual respect.

“Skin by Lovely has been a trusted partner for years, and I have always admired their commitment to innovation and patient care,” Kramer shared. “This merger reflects my belief in the power of collaboration. Together, we can deliver an even greater level of care and life-changing results for our patients.”

Both brands have long prioritised patient outcomes, and their combined resources will enhance treatment options, streamline patient care, and foster continuous innovation in skincare practices. This alignment of values ensures that the focus remains on delivering measurable results through advanced techniques and personalised treatment plans.

Expanding Access to Comprehensive Skincare Solutions

While the merger initially centres around Skin by Lovely’s Santa Monica clinic, located at 2811 Wilshire Boulevard, expansion plans are already in motion. By the end of 2025, Corrective Skincare LA’s signature services will be integrated into Skin by Lovely’s clinics in Washington and Oregon. This expansion strategy aims to make expert-led, personalised skincare more accessible to a broader patient base.

Jake Laban, Board Chair of SBL Aesthetics Inc., highlighted the broader implications of the merger: “This is more than a merger—it’s the start of a new chapter for skincare and aesthetics in Southern California and beyond. Skin by Lovely’s expertise in facial injectables and Corrective Skincare LA’s focus on transforming skin health complement each other perfectly, creating an unmatched resource for patients seeking real results.”

Patients can expect a range of expanded services, including advanced acne treatments, teen and tween skincare programmes, and transformative procedures like DiamondGlow®. By combining both brands’ strengths, the partnership offers a unique blend of science-backed skincare solutions and artistry-driven aesthetic treatments.

What This Means for Patients: Personalised Care at Its Best

The merger between Skin by Lovely and Corrective Skincare LA promises a host of benefits for patients. The integration of services will not only enhance the range of available treatments but also improve the quality of care through a multidisciplinary approach.

Patients will gain access to:

• Expanded services, including renowned acne treatments and specialised care for teens and tweens.
• Innovative procedures like DiamondGlow® for comprehensive skin rejuvenation.
• Expert-led care from professionals with extensive experience in both facial aesthetics and skin health.

This collaboration underscores the brands’ commitment to patient satisfaction, focusing on delivering treatments that are not just effective but also tailored to individual skin needs. The merger ensures that patients receive the best of both worlds—cutting-edge aesthetic procedures combined with proven skincare solutions.

Setting New Standards in Skincare and Aesthetics

As the skincare and aesthetics industry continues to evolve, the merger positions Skin by Lovely and Corrective Skincare LA at the forefront of this transformation. Their combined expertise, innovative treatment offerings, and commitment to patient-centred care set a new benchmark for excellence in facial rejuvenation solutions.

This partnership is not just about growth; it’s about redefining what’s possible in skincare and aesthetics. With a focus on continuous improvement, advanced technologies, and personalised care, Skin by Lovely and Corrective Skincare LA are poised to lead the industry into a new era of aesthetic care expertise.