Shri Bajrang Alliance launches GOELD Dal Makhani and Paneer Butter Masala products

Shri Bajrang Alliance Limited (Agro Division) has launched a couple of new products – Dal Makhani and Paneer Butter Masala in the retail market under its GOELD frozen food brand.

The company has also launched its retail operations at Chandigarh, Mohali, and Panchkula.

According to Shri Bajrang Alliance, the launch of the GOELD Dal Makhani and Paneer Butter Masala products are for addressing the huge demand and to penetrate its market in Delhi NCR.

The launch ceremony of the two frozen food products was held in YESS STORE at Noida, Uttar Pradesh.

Shri Bajrang Alliance launches GOELD Dal Makhani and Paneer Butter Masala products. Photo courtesy of Shri Bajrang Alliance Limited (Agro Division).

Ajay Chopra, a celebrity chef in the lndian food industry, was the guest of the honour. He also held a live cooking session at the retail store.

GOELD had also taken part in the lndus Food event held last month in Noida.