In a recent legal scuffle that has gripped the Indian film industry, the producers of the blockbuster “Kalki 2898 AD” have issued legal notices to well-known trade analysts Sumit Kadel and Rohit Jaiswal. The controversy stems from accusations by the analysts that the film’s box office figures were allegedly inflated, claims that have led to a heated debate over the authenticity of reported earnings.

Sumit Kadel has already received a legal notice, while Rohit Jaiswal is expected to receive his by Saturday, July 20. The producers accuse them of repeatedly slandering the film’s earnings reports on social media.

The legal notice demands that both analysts provide a detailed breakdown of their reported box office numbers for “Kalki 2898 AD”. Failure to comply within the given timeframe could lead to a hefty fine of Rs 25 crore for spreading what the producers call “blatant lies and fake narratives”.

“Kalki 2898 AD”, featuring a star-studded cast with Prabhas, Deepika Padukone, Kamal Haasan, and Amitabh Bachchan, premiered on June 27 and has reportedly crossed the Rs 1000 crore mark globally, a milestone that underscores its massive popularity. Amitabh Bachchan recently expressed his gratitude for the film’s success on his social media, highlighting the profound impact of the film.

The legal challenge highlights a growing issue in the entertainment industry: the transparency and reliability of box office reporting. This incident may prompt a broader discussion about the need for standardized reporting practices to ensure accuracy and fairness in the industry. The dispute also underscores the significant influence that box office numbers can have on a film’s perceived success and legacy.

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