Shiseido to support growth of Tory Burch beauty portfolio

US lifestyle brand Tory Burch has signed a long-term partnership agreement with Japanese cosmetics company Shiseido to support further growth of Tory Burch beauty brands.

Shiseido will have the exclusive worldwide license to develop, market, and distribute Tory Burch beauty brands under the agreement, which will be effective as of 1 January 2020.

The company’s Americas region headquartered in New York City will manage Tory Burch’s beauty license.

Tory Burch – Executive Chairman and Chief Creative Officer of Tory Burch said: “There are great synergies between our companies including a deep respect and connection to our customers, a passion to support women’s empowerment and an aligned long-term strategic vision.”

Shiseido to support growth of Tory Burch beauty portfolio. Photo courtesy of Business Wire

The partnership is expected to provide Tory Burch with a global platform and resources to improve its beauty business while Shiseido will expand its global fragrance portfolio, and generate cooperation across the company’s Centers of Excellence in Fragrance, Makeup, Skincare, and Digital, and Technology Acceleration Hub.

Masahiko Uotan – President and CEO of Shiseido said: “As a truly luxurious American lifestyle brand, Tory Burch is exactly the type of innovative partner we seek to enhance our portfolio.

“Growth driven by new ways of cultivating consumer engagement remains at the core of our present and future strategies.

“We are always looking to identify new opportunities, both organically and through strategic acquisitions that bring value to our business and to society.

“With the support of Shiseido’s R＆D resources, technology portfolio and Centers of Excellence, Shiseido is in an excellent position to help maximize Tory Burch’s significant potential and support future opportunities for growth and development.”

Launched in 2004, Tory Burch designs and sells ready-to-wear, shoes, handbags, accessories, watches, home and fragrance.

The first Tory Burch fragrance products, which were launched in 2013,  are currently available in Tory Burch boutiques and luxury retailers around the world.