Seedtag acquires JustEggs to expand contextual advertising in APAC region

Seedtag, the global leader in contextual advertising, has officially announced the acquisition of JustEggs, an Australian creative intelligence company specializing in digital advertising solutions. This strategic move is designed to bolster Seedtag‘s presence across the Asia-Pacific (APAC) region and introduce its proprietary contextual AI technology, Liz, to the Australian market.

Founded in 2013, JustEggs has been at the forefront of creating engaging campaigns that offer significant value for brands and advertisers. Starting in July, JustEggs will integrate Seedtag’s privacy-first targeting technologies into its services, aiming to deliver more targeted and effective advertising solutions. This integration will enhance the capabilities of JustEggs through the power of contextual AI, ensuring a seamless experience for their partners.

Nik Kontoulas, CEO and Founder of JustEggs, will continue with the company, taking on the role of Managing Director for Australia and New Zealand (ANZ). “Teaming up with Seedtag thrusts us into a fresh era of digital advertising innovation for the ANZ market,” said Kontoulas. “With their proprietary tech and global reach, we’re geared up for success in a cookieless world and beyond. It’s an exciting journey ahead.”

The acquisition aligns with Seedtag’s mission to become the contextual partner for brands, agencies, and publishers globally. With internet users in Australia expected to exceed 23.3 million by 2025, achieving an impressive penetration rate of over 89%, Seedtag’s entry into the Australian market is timely. This expansion follows Seedtag’s successful market entries in India, Peru, and Canada.

Dal Gill, VP of New Markets at Seedtag, commented on the expansion: “Australia is a very sophisticated, data and technology-led market, and we have much to contribute to this local digital advertising industry. Following our successful entry into India, this is the second market we have opened in the APAC region. I’m confident that our unique contextual advertising solutions will greatly benefit Australian brands and publishers in achieving their advertising goals while meeting the demand for privacy-first, scalable targeting.”

The acquisition of JustEggs by Seedtag represents a significant step in Seedtag’s strategy to dominate the contextual advertising space globally. By leveraging JustEggs’ established presence and expertise in the Australian market, Seedtag not only enhances its service offerings but also strengthens its position in a highly competitive digital landscape.