Samsung bets big on AI with One UI 7—What it means for the smartphone market

Samsung Electronics has announced the official rollout of One UI 7, a major update to its smartphone interface, starting April 7. Designed to bring AI-powered personalization, smarter interactions, and enhanced multitasking, the update will debut on the Galaxy S24 series, Galaxy Z Fold6, and Galaxy Z Flip6 before expanding to other Samsung Galaxy smartphones and tablets in the coming weeks.

The One UI 7 update represents Samsung’s most AI-integrated mobile software to date, signaling the company’s continued push to stay ahead in an increasingly competitive industry where artificial intelligence is shaping user experiences. As smartphone manufacturers race to embed AI capabilities into their operating systems, this update is expected to play a key role in Samsung’s market positioning, particularly against rivals such as Apple and Google.

How Is One UI 7 Transforming the Samsung Experience?

Samsung has redesigned One UI 7 to offer a more seamless, intuitive, and personalized experience for users. The update features a streamlined interface with AI-powered tools aimed at making everyday interactions easier.

A standout addition is the Now Bar, which provides real-time updates directly on the lock screen. Whether users are tracking a workout or checking the song playing on their Galaxy Buds, these updates can be accessed with a single swipe—without unlocking the device.

Another key enhancement comes in home screen personalization. The update introduces new widgets, an optimized layout, and a refreshed lock screen that allows users to customize their Galaxy devices with greater flexibility.

With a cleaner, more cohesive aesthetic, One UI 7 aligns with Samsung’s ongoing efforts to make its software more user-friendly while ensuring that AI is embedded into the core smartphone experience.

What AI Features Are Included in One UI 7?

Samsung’s One UI 7 update builds on its Galaxy AI platform, introducing a series of AI-driven tools that improve productivity, creativity, and device control.

The AI Select feature allows users to quickly interact with content, reducing the need to switch between applications. For instance, by swiping open the Edge Panel and tapping the AI Select icon, a video clip can be instantly converted into a GIF file, eliminating the need for third-party editing apps.

Another powerful addition is Writing Assist, a tool designed to summarize and format text automatically. Users can select text within any app and receive AI-generated refinements, making it easier to compose clearer messages, structured documents, and well-organized notes.

Samsung has also expanded its suite of AI-powered editing tools in One UI 7. Drawing Assist enhances digital creativity by allowing users to generate illustrations, sketches, and images using both text prompts and manual input. Meanwhile, Audio Eraser makes it easier to edit videos by enabling users to remove background noise, such as wind, crowds, or unwanted voices.

These AI-driven tools reflect Samsung’s broader strategy of integrating machine learning and automation into everyday smartphone usage, creating a more intelligent, user-centric experience.

How Does Google Gemini Integration Improve One UI 7?

Samsung has deepened its partnership with Google by integrating Google Gemini into One UI 7, making device control even more intuitive.

With Gemini AI, users can issue natural language commands simply by long-pressing the side button and speaking. For example, saying “Find Italian, pet-friendly restaurants with outdoor seating nearby” will generate a list of curated recommendations instantly, without needing to open a search app.

Another significant enhancement is natural language search in device settings. Instead of manually navigating through menus, users can now type or say queries like “My eyes are feeling tired”, prompting One UI 7 to suggest brightness adjustments or activating Eye Comfort Shield.

This seamless integration of AI assistants is part of a broader industry trend where tech giants are increasingly embedding conversational AI into mobile ecosystems to improve efficiency and accessibility.

Which Samsung Devices Will Get the One UI 7 Update?

Samsung has confirmed that One UI 7 will be available across a wide range of Galaxy smartphones and tablets. The initial rollout will begin with the Galaxy S24 series, Galaxy Z Fold6, and Galaxy Z Flip6, before expanding to Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold5 and Z Flip5, Galaxy Tab S10 series, and Galaxy Tab S9 series.

The availability of certain AI-powered features, such as Writing Assist, AI Select, and Audio Eraser, may vary based on device model, region, and internet connectivity requirements. Additionally, some functionalities will require Samsung Account login and an active network connection for full access.

What Does One UI 7 Mean for Samsung’s Competitive Position?

Samsung’s push for AI-powered user experiences comes at a critical time, as smartphone manufacturers increasingly compete on software innovation rather than just hardware improvements. With One UI 7, Samsung is aiming to differentiate itself through AI-driven personalization, enhanced productivity tools, and deep Google integration.

In recent years, Samsung has faced intensifying competition from Apple, particularly with the rise of iOS AI features. Meanwhile, Google’s Pixel devices continue to push AI-first capabilities, making it crucial for Samsung to maintain a competitive edge in the AI space.

The introduction of One UI 7 suggests that Samsung is betting on AI as a long-term growth strategy, leveraging its Galaxy AI ecosystem to offer unique on-device intelligence.

For investors, Samsung’s AI strategy could influence consumer retention, brand loyalty, and overall sales. If One UI 7’s AI features resonate with users, it may help Samsung sustain market leadership, particularly in the premium smartphone segment.

Samsung’s AI-Powered Future with One UI 7

With One UI 7, Samsung is taking a bold step toward an AI-first smartphone experience, integrating smart personalization, intuitive controls, and enhanced creativity tools into its software. By embedding Galaxy AI at the heart of its interface, Samsung is making everyday interactions more seamless, efficient, and user-friendly.

As the rollout begins on April 7, all eyes will be on how these AI-driven enhancements impact Galaxy users. With Samsung’s deepening partnership with Google and its commitment to AI innovation, One UI 7 marks an important milestone in the evolution of smartphone software.