Salesforce to acquire personalization and customer data platform Evergage

Salesforce acquisition of Evergage : US cloud-based software company Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP) that enables companies to deliver maximally relevant, 1-to-1 experiences across their channels.

Financial terms of the deal were not revealed.

Evergage clubs in-depth behavioral analytics and advanced machine learning with data from existing sources for helping companies to build a single, comprehensive view of each customer and prospects. The process is said to enable customers to activate that data to provide maximally relevant, individualized experiences across touchpoints and at scale.

Evergage’s cloud-based platform provides customization to millions of customers and visitors of hundreds of major organizations across industries such as Autodesk, Carhartt, Citrix, Zumiez, and Publishers Clearing House.

Salesforce said that the acquisition will speed up its efforts to offer improved personalization solutions to its customers.

Salesforce acquisition of Evergage. Photo courtesy of Salesforce.com, inc.

Before the acquisition by Salesforce, Evergage had raised $26 million from Arrowroot Capital, which led the last two funding rounds, apart from investors G20 Ventures and Point Judith Capital.

Karl Wirth – Founder and CEO of Evergage, commenting on Salesforce acquisition of Evergage, said: “Evergage’s mission has always been to personalize the world, and we’ve been doing that one client at a time for nearly ten years,” said Karl Wirth, Founder and CEO of Evergage.

“Arrowroot has been an amazing investor and partner for Evergage helping us to build the company. Now, as a part of Salesforce, we’ll be able to do what we do better and at a much greater scale and pace than we ever could before.”