Royal Enfield unveils the 2024 Classic 350: A blend of timeless elegance and modern upgrades

Royal Enfield has officially launched the 2024 Classic 350, a motorcycle that epitomizes the brand’s commitment to accessible elegance. With prices starting at INR 1,99,500*, the new model is available for booking and test rides across India from September 1, 2024. The 2024 Classic 350 maintains its classic charm while incorporating modern features, reflecting Royal Enfield’s dedication to blending tradition with innovation.

New Features and Color Options

The 2024 Classic 350 arrives in seven striking colorways and five distinct variants, including Heritage (Madras Red and Jodhpur Blue), Heritage Premium (Medallion Bronze), Signals (Commando Sand), Dark (Gun Grey and Stealth Black), and Chrome (Emerald). This new iteration introduces several updates, such as LED headlamps, LED pilot lamps, a gear position indicator, and a Type-C USB charging point. The top variants—Emerald and Dark series—come with additional features like the Tripper pod, adjustable levers, and LED trafficators.

Exclusive Customization Offer

Royal Enfield is also launching the Royal Enfield Factory Custom Programme, an industry-first service that allows early customers to personalize their Classic 350. This bespoke design studio service offers a range of customization options, including unique colors and paint finishes, allowing buyers to co-create their own version of the motorcycle with Royal Enfield’s team of designers.

B Govindarajan, CEO of Royal Enfield, commented, “The Classic 350 is a true embodiment of Royal Enfield’s pure motorcycling DNA and has remained the purest expression of elegance, fine craftsmanship, and ever-lasting style and beauty. We have ensured that it continues to be all of this, as we launch the Classic with new feature upgrades while maintaining accessibility. We are also excited to offer our first few customers the opportunity to customize and personalize their own expression of motorcycling with the Royal Enfield Factory Custom Programme.”

A New Era for Royal Enfield

The launch of the 2024 Classic 350 not only highlights Royal Enfield’s ongoing dedication to classic motorcycle design but also ushers in what the company describes as the Year and Decade of the Classic. The new model’s combination of heritage aesthetics with contemporary features underscores Royal Enfield’s commitment to both tradition and innovation.