Drinks industry news : Rosa Foods, the manufacturer of Soylent has made a new deal to launch the ready-to-drink meal replacement shake brand in about 800 7-Eleven convenience stores across Chicago, Boston, Washington, D.C., Las Vegas and Denver.
According to Rosa Foods, four Soylent meal replacement shake flavors in the form of Cacao, Cafe Coffiest, Cafe Chai and Cafe Vanilla will be available across the participating 7-Eleven stores.
Rosa Foods stated that after a key retail launch in the Greater New York Area, adding the new regions advances the mission of Soylent to offer access to quality nutrition to more consumers.
Commenting on the Soylent meal replacement shake launch across the new locations, Bryan Crowley – CEO of Soylent, said: “Convenience stores are a perfect channel for providing solutions for busy people looking to fuel their days.
“7-Eleven has been an invaluable collaborator in our efforts to provide those consumers with more nutritious and sustainable options they can afford. We’re thrilled we can bring Soylent to their favorite convenience store.”
Rosa Foods added that ever since its retail launch in July 2017, Soylent has tasted success collaboration with 7-Eleven and has helped expand the product availability in Los Angeles, the Bay Area, the Greater Austin, Portland and Seattle areas.
As per Rosa Foods, the Soylent meal replacement shake products are packed with vitamins, minerals, carbohydrates, fats and protein.
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