Rixos Hotels to operate all-inclusive resort on Egypt’s Red Sea Riviera

Accor’s Turkish luxury hotel chain Rixos Hotels has signed an agreement to manage an all-inclusive luxury resort on Egypt’s Red Sea Riviera as part of its Middle East expansion strategy.

Partnering with the Eastern Company for Investment and Touristic Development, Rixos Hotels will takeover, renovate and relaunch an existing beachfront property as the Rixos Hurghada Makadi Bay.

Rixos Hurghada Makadi Bay will include individual villas, indoor and outdoor spa, sports and fitness facilities, kids clubs, a waterpark, beach lounge, large conference centre, an amphitheatre, and vast F&B wide-ranging F&B options.

Fettah Tamince – founder and chairman of Rixos Hotels said: “This marks a pivotal moment in the growth story of our brand, bringing to market our largest resort globally and offering our most comprehensive range of facilities and unique and dynamic entertainment experiences yet.

“We are delighted to partner with the Eastern Company for Investment and Touristic Development to launch this flagship project, which will set a new benchmark for luxury all-inclusive all-exclusive resorts in Egypt and the wider Middle East.”

Rixos Hotels to operate all-inclusive resort on Egypt’s Red Sea Riviera

The 1,636-key mega-resort will expand Rixos’s footprint to four resorts in Egypt since France-based multinational hospitality firm Accor acquired a 50% stake in the company in 2017.

Mahmoud El-Sayed Moussa El-Sharkawy – The Eastern Company for Investment and Touristic Development CEO said: “Our vision is to transform Makadi Bay into the leading leisure and entertainment destination on the Red Sea and in this respect, the Rixos brand, with its successful one-of-a-kind hospitality concept and proven expertise operating in Egypt’s resort market, makes strategic sense.”

Phased in two stages, each spanning a year, the Rixos Hurghada Makadi Bay is scheduled for completion in 2020.

Mark Willis – Accor Middle East & Africa CEO said: “This unique takeover opportunity strengthens the Rixos offering in Egypt’s Red Sea Riviera and highlights the strong collaboration Accor has established with Rixos team to develop the brand regionally and globally.”

With a global portfolio of 25 hotels in seven countries, Rixos Hotels was launched in 2000 and welcomes over one million guests once a year.

The Group’s portfolio on Egypt’s Red Sea and north coast includes Rixos Sharm El Sheikh, Rixos Alamein and Rixos Premium Seagate in Nabq Bay, as well as Mövenpick El Gouna and Mövenpick Soma Bay.