Revolve Group (NYSE: RVLV), a leading fashion retailer for Millennial and Generation Z consumers, has officially opened its first-ever permanent physical retail location in downtown Aspen, Colorado. This strategic move follows the triumph of the REVOLVE and FWRD pop-up shop, which initially launched in December at the same location, showcasing impressive sales and substantial brand-building opportunities.

Store Details and Strategic Vision

Located at 410 E Hyman Ave, Aspen, Colorado 81611, the new store is positioned in Aspen’s renowned shopping district, reflecting the luxurious and trendy ethos synonymous with both REVOLVE and FWRD. Designed to offer a year-round destination for fashion-forward shoppers, the store features an extensive selection of apparel, footwear, and accessories.

The space is thoughtfully divided with the first floor dedicated to REVOLVE’s array of brands, including HELSA, L’Academie, and Lovers + Friends, alongside emerging designers and exclusive products tailored for the Aspen market. The second floor immerses shoppers in FWRD’s luxury world, showcasing a curated collection of high-end fashion brands and FWRD Renew pre-owned bags and accessories, featuring labels like Acne Studios and Isabel Marant.

Experiential Marketing and Community Integration

Known for their innovative approach to experiential marketing, REVOLVE and FWRD plan to host regular in-store events, shopping events, and trunk shows, continuing to strengthen ties with their brand partners and the affluent Aspen community. This store aims not only to sell products but to create a unique shopping experience that merges contemporary styles with high-end designer pieces.

Executive Insights and Future Outlook

Michael Mente, Co-CEO and Co-Founder of Revolve Group, shared his enthusiasm about this significant expansion: “Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer.”

This store launch is part of Revolve’s broader strategy to integrate online and offline experiences, enhancing customer interaction points with the brand. The Aspen store not only signifies a commitment to expanding Revolve’s physical presence but also adapts to evolving consumer behaviors, blending the immediacy of online shopping with the tangible benefits of an in-store experience.

Operational Hours and Access

The Aspen store operates on seasonal hours, accommodating both off-season and peak tourist times:

– Off-season hours (starting April 1st): Monday through Saturday from 11:00 AM to 6:00 PM, and Sunday from 12:00 PM to 6:00 PM.

– Summer hours (starting June 10th): Open daily from 10:00 AM to 7:00 PM.

  Aspen retail store, experiential retail marketing, FWRD luxury brands, luxury fashion, Millennial and Gen Z fashion, Revolve Group