Reliance Retail Ventures to open 7-Eleven convenience stores in India

Reliance Retail Ventures Limited (RRVL), via its fully-owned subsidiary — 7-India Convenience Retail, has signed a master franchise agreement with American convenience stores company 7-Eleven (SEI) for opening 7-Eleven convenience stores in India.

The first of the planned 7-Eleven stores will open on 9 October in Andheri East, Mumbai. Following this, there will be a quick rollout of 7-Eleven convenience stores in major neighborhoods and commercial areas in the Greater Mumbai cluster, to begin with.

Joe DePinto — 7-Eleven President and CEO said: “India is the second largest country in the world and has one of the fastest-growing economies. It’s an ideal time for the largest convenience retailer in the world to make our entry into India.

“Our strategic relationship with Reliance Retail Ventures will bring 7-Eleven’s brand of convenient products and services to millions of Indian consumers starting in the city of Mumbai.”

Reliance Retail Ventures to open 7-Eleven convenience stores in India. Photo courtesy of N509FZ/Wikipedia.org.

According to Reliance Retail Ventures, the 7-Eleven stores will offer shoppers a variety of beverages, delicacies, and snacks curated specifically to suit local tastes. Apart from these, daily essentials will be available at the stores.

7-Eleven will support the retail arm of Reliance Industries in implementing and localizing the 7-Eleven convenience store business model for India.

Isha Ambani — Director of Reliance Retail Ventures said: “At Reliance, we pride ourselves in offering the best to our customers and we are proud to bring 7-Eleven, the globally trusted convenience store, to India. 7-Eleven is among the most iconic global brands in the convenience retail landscape.

“The new pathways we build together with SEI will offer Indian customers greater convenience and choices within their own neighborhoods.”