Rampur Whisky’s new Barrel Blush stuns the world – taste what everyone’s talking about

Radico Khaitan Limited, one of India’s largest manufacturers of Indian Made Foreign Liquor (IMFL), has just made a massive splash in the global whisky scene. On September 28, 2024, the company introduced its newest expression of the Rampur Indian Single Malt Whisky, called Barrel Blush, at Whisky Live Paris 2024. The event, a premier gathering for global whisky enthusiasts and distillers, provided the perfect stage for Rampur’s latest release, which is set to redefine the international perception of Indian whisky.

This highly anticipated product combines traditional Indian craftsmanship with bold innovations in whisky-making. Maturing first in American Bourbon barrels, the Rampur Barrel Blush develops rich vanilla, oak, and spice characteristics. However, what sets it apart is its finishing in Australian Shiraz wine casks, which infuses the whisky with lush flavors of ripe berries, dark fruit, and a subtle tannic finish. Radico Khaitan describes this whisky as a multi-layered sensory journey, designed to intrigue both the novice and the connoisseur.

Sanjeev Banga, President of International Business at Radico Khaitan, expressed his excitement, noting that the global whisky market is evolving rapidly. He stated that the introduction of the Barrel Blush highlights the company’s commitment to innovation while staying true to its heritage. Banga emphasized that whisky lovers around the world will appreciate the unique depth and complexity that Barrel Blush brings to the table.

Kunal Madan, Vice President of International Business at Radico Khaitan, also spoke at the launch, emphasizing that Whisky Live Paris 2024 was the ideal platform to debut their latest creation. According to Madan, the Barrel Blush reflects the company’s passion for experimentation and precision, with the Australian Shiraz casks adding a new dimension to Rampur’s portfolio.

The Rampur Barrel Blush will hit the shelves in fall 2024 across Europe, the United Kingdom, and the United States, with a recommended retail price of $105. This whisky is part of Radico Khaitan’s ambitious plans to solidify its presence in the global premium spirits market, especially in competitive regions like Europe and North America.

Radico Khaitan’s Legacy of Excellence

Radico Khaitan is no stranger to the global stage. Established in 1943 as Rampur Distillery Company, the company has grown into a leading force in the Indian spirits market. Known for crafting iconic brands like Magic Moments Vodka, Jaisalmer Indian Craft Gin, and 8PM Whisky, Radico Khaitan has an established reputation for quality and innovation. The company has developed its entire brand portfolio organically, which is a rare feat in the highly competitive world of spirits.

The company’s strategy focuses on introducing Indian spirits to the global market. It has consistently pushed the boundaries with premium offerings like the Rampur Indian Single Malt Whisky range, including its newest release, the Barrel Blush. Radico Khaitan operates multiple distilleries across India, with a total owned capacity of 320 million liters. It is also one of the largest exporters of alcoholic beverages from India, with its products available in over 102 countries.

Expert Opinion: A New Chapter in Indian Whisky

Renowned whisky expert Rajiv Kale noted that Rampur’s Barrel Blush could be a game-changer for the Indian whisky industry. Kale observed that while Indian whisky has often been overlooked in the premium segment, Radico Khaitan’s approach to innovation and quality could shift perceptions. He highlighted the significance of the dual maturation process, particularly the use of Australian Shiraz casks, as a bold yet balanced move that aligns Indian whisky with the global trend of experimenting with wine cask finishes.

Kale further commented that the Barrel Blush reflects an evolution in Indian whisky-making. It demonstrates that Indian distillers are capable of producing premium, nuanced spirits that compete with some of the best whiskies in the world.

Rampur Barrel Blush: A Global Sensation

Rampur Distillery’s commitment to quality and innovation shines through in the Barrel Blush, a whisky that balances tradition with modern techniques. The distillery, already well-known for its impeccable craftsmanship, has once again set a new standard. With its dual maturation in American Bourbon and Australian Shiraz wine casks, the Barrel Blush promises to be a memorable experience for whisky aficionados worldwide.

As Radico Khaitan continues to expand its global footprint, the Rampur Barrel Blush is poised to be a significant player in the premium spirits market. Whisky enthusiasts around the world will undoubtedly be eager to try this new expression that embodies the best of both tradition and innovation.