Radico Khaitan ushers Sangam World Malt Whisky into Indian market

Radico Khaitan Limited, a titan in the Indian Made Foreign Liquor (IMFL) industry, has announced the Indian launch of its internationally acclaimed Sangam World Malt Whisky. This prestigious product has been creating waves globally and is now set to delight whisky aficionados across India.

Within just a year of its introduction, Sangam World Malt Whisky has secured a coveted position in the spirits world, recognized with a gold medal at the John Barleycorn Awards and the Beverage Tasting Institute’s (BTI) Luxury Spirits Award 2023, both prestigious events held in the United States. These accolades highlight Sangam’s exceptional quality and craftsmanship, marking a significant achievement for Radico Khaitan.

The name ‘Sangam’ resonates deeply in its cultural context, representing the confluence of Eastern and Western traditions—a philosophy mirrored in its production. This whisky is a masterful blend of fine malts from Europe and the New World, offering a complex flavor profile that appeals to a global palate. Its layered nuances of tropical fruits like lychee and green apple, combined with floral undertones and spices such as cinnamon and nutmeg, promise a luxurious drinking experience.

Abhishek Khaitan, Managing Director of Radico Khaitan, expressed his pride and enthusiasm about the whisky’s homecoming. “The global recognition of Sangam World Malt Whisky from the House of Rampur not only underscores our commitment to quality but also our ability to infuse traditional Indian craftsmanship with international whisky-making standards,” he stated. This launch not only celebrates the whisky’s international success but also reaffirms Radico Khaitan’s dedication to introducing premium, world-class products to the Indian market.

Sangam World Malt Whisky is set to hit the shelves in 750ml bottles, with a price range thoughtfully adjusted to accommodate various state excise structures. This strategic pricing ensures accessibility to a broad range of consumers, inviting whisky lovers to explore the rich, intricate flavors that define Radico Khaitan’s legacy of excellence.

The introduction of Sangam World Malt Whisky to the Indian market is a strategic move by Radico Khaitan Limited, highlighting their adeptness in not only crafting fine spirits but also in navigating the complex landscape of global and local markets. This launch is expected to not only cater to the refined tastes of Indian consumers but also significantly bolster Radico Khaitan’s position in the luxury spirits segment in India.