Radico Khaitan expands global spirits portfolio with Ankahi Zaffran launch at ProWein 2025

Radico Khaitan Limited (NSE: RADICO), one of India‘s largest and most established spirits manufacturers, has officially introduced Ankahi Zaffran Spiced Liqueur, the first release in its premium Ankahi Liqueur series. The highly anticipated launch was unveiled at ProWein 2025, one of the world’s leading trade fairs for wines and spirits, held in Düsseldorf, Germany, from March 16 to 18.

Ankahi Zaffran Spiced Liqueur is a tribute to India’s centuries-old tradition of herbal infusions and spice-driven spirits. The name “Ankahi,” which means “untold” in Hindi, reflects the product’s mission—bringing India’s hidden botanical treasures to the world. This exotic liqueur blends the delicate flavors of Kashmiri saffron (zaffran) with 21 hand-selected herbs and spices, including clove, cardamom, cinnamon, star anise, and coriander, creating a unique and aromatic drinking experience.

How Will Ankahi Zaffran Be Distributed Globally?

Ankahi Zaffran Spiced Liqueur will be available in two sizes—a 1-litre bottle exclusively for Global Travel Retail and a 700ml bottle for the wider international market. Global distribution is scheduled to begin in April 2025, with availability in major regions, including the United States, Europe, the Asia-Pacific, and the Middle East. The liqueur will be featured in premium liquor retailers, high-end bars, and duty-free outlets worldwide, reinforcing Radico Khaitan’s global expansion strategy.

Speaking about the launch, Sanjeev Banga, President of International Business at Radico Khaitan, highlighted the company’s vision to bring India’s rare and forgotten flavors to the global spirits market. He described Ankahi Zaffran Spiced Liqueur as a fusion of heritage, craftsmanship, and innovation, aligning with the brand’s commitment to quality, sustainability, and authenticity.

What Makes Ankahi Zaffran Spiced Liqueur Unique?

The creation of Ankahi Zaffran Spiced Liqueur is deeply inspired by India’s traditional use of botanicals in Ayurveda and fine spirits. Saffron, often referred to as the “golden spice,” has long been a symbol of luxury and is one of the world’s most expensive and sought-after ingredients. For centuries, Kashmiri saffron has been prized for its deep color, complex aroma, and rich taste, making it a natural choice for an artisanal liqueur.

The flavor profile of Ankahi Zaffran is carefully crafted to balance the floral sweetness of saffron with the warmth of exotic spices, creating a smooth yet layered drinking experience. Each bottle is designed to offer a sensory journey through India’s rich culinary and cultural heritage, appealing to both connoisseurs and new explorers of spiced liqueurs.

How Does Rampur Distillery Fit Into India’s Premium Spirits Industry?

Rampur Distillery, a flagship brand under Radico Khaitan Limited, is renowned for producing some of India’s finest single malt whiskies and premium spirits. Established in 1943, Radico Khaitan has grown into a global spirits powerhouse, exporting its products to over 100 countries and maintaining a strong presence in 40+ travel retail locations worldwide.

The distillery, located in the foothills of the Himalayas in Uttar Pradesh, is known for its expertise in combining traditional distillation techniques with modern innovation. Its luxury whisky portfolio includes Rampur Select, Rampur PX Sherry Cask, Rampur Double Cask, Rampur Asava, and the Rampur Jugalbandi series. With Ankahi Zaffran Spiced Liqueur, Rampur Distillery is expanding beyond whisky, entering the premium liqueur segment with a product that embodies India’s deep-rooted spice culture.

Why Is ProWein 2025 a Key Platform for This Launch?

ProWein, held annually in Düsseldorf, Germany, is one of the most influential trade fairs for the global spirits and wine industry. The event attracts thousands of industry professionals, distributors, retailers, and investors looking for the latest innovations in the beverage sector.

By debuting Ankahi Zaffran Spiced Liqueur at ProWein 2025, Radico Khaitan is positioning itself as a premium spirits innovator on the world stage. The event serves as a strategic opportunity for the brand to network with key buyers, establish new international partnerships, and strengthen its foothold in global markets.

How Does Ankahi Zaffran Fit Into the Future of the Global Liqueur Market?

The global spirits industry has seen a rising demand for artisanal, small-batch, and premium liqueurs driven by changing consumer preferences. As more drinkers seek authentic, natural, and high-quality ingredients, the introduction of Ankahi Zaffran Spiced Liqueur aligns with this trend.

Liqueurs infused with botanical and spice-forward flavors have gained popularity, particularly in cocktail culture. The use of saffron and Indian spices in Ankahi Zaffran presents a unique proposition, appealing to consumers who enjoy complex, aromatic, and culturally rich spirits.

According to industry reports, the global liqueur market is projected to grow significantly, with increasing interest in heritage-driven and craft spirits. Radico Khaitan’s expansion into the premium liqueur category not only enhances its product portfolio but also capitalizes on the growing consumer desire for exotic and story-driven drinking experiences.

A Defining Moment for Indian Spirits on the Global Stage

With Ankahi Zaffran Spiced Liqueur, Radico Khaitan Limited is solidifying its place in the global premium spirits industry, showcasing India’s spice heritage in a modern, sophisticated form. By introducing this product at ProWein 2025, the company is making a bold statement about India’s ability to compete in the luxury liqueur segment, bringing the richness of Indian botanicals to a wider international audience.

As the premium spirits market evolves, Rampur Distillery’s latest offering could pave the way for a new wave of Indian-inspired artisanal liqueurs, blending history, craftsmanship, and innovation into every sip.