PMG acquires UK-based digital agency RocketMill to expand European presence

PMG has acquired RocketMill, a leading independent, full-service digital marketing agency based in the UK. This merger marks PMG’s first foray into the European market, aiming to create a customer-centric performance marketing company focused on driving accountable business impact.

RocketMill, known for its rapid growth in the UK, specializes in integrating media, creative, customer experience, data, and technology to enhance marketing performance. The addition of RocketMill’s 200-strong team across offices in Brighton and London amplifies PMG’s London presence, bringing together complementary capabilities.

Expanding Global Footprint and Enhancing Capabilities

PMG, with this acquisition, continues to build upon its promise of performance-driven marketing. RocketMill is PMG’s second acquisition in its 13-year history and its first European venture, following the acquisition of Dallas-based Camelot Strategic Marketing & Media. This expansion aligns with PMG’s strategy to tackle global customer challenges and reinforces its commitment to constant improvement.

PMG CEO and Founder George Popstefanov will helm the combined entity, leading around 900 employees worldwide. Popstefanov expressed enthusiasm about the expanded global offering and shared ambitions making RocketMill a strategic choice for PMG’s European expansion.

Strategic Merger: PMG and RocketMill Join Forces to Enhance Global Marketing Solutions

Cultural Synergy and Client-Centric Approach

RocketMill, established in 2009, has garnered recognition for its workplace culture and was named The Drum’s 2023 Agency of the Year. The agency’s notable client roster includes Dropbox, Skybet, Bare Minerals, Hyundai, Kimberly-Clark, and The Telegraph.

Tom Byrne, CEO of RocketMill, emphasized the role of technology in driving accountability and innovation in marketing. The partnership with PMG is seen as an opportunity to integrate technologies and talents, enhancing service delivery. Sam Garrity, chairman and co-founder at RocketMill, highlighted the cultural alignment between the two companies, focusing on employee welfare and career opportunities.

Immediate Integration and Client-Driven Synergies

The integration of the companies will commence immediately, with client needs guiding the specific synergies across teams and capabilities. This strategic merger is poised to deliver a comprehensive range of marketing solutions, benefiting clients globally.