Petcurean launches new functional pet food to tackle common cat health issues in Canada

Petcurean, a celebrated manufacturer of premium pet food brands including Go! Solutions, Now Fresh, Summit, and Gather, has unveiled its newest functional pet food recipe in Canada—Go! Solutions Hairball Control + Urinary Care. This latest addition to Petcurean’s respected Go! Solutions line was developed in collaboration with Board-Certified Veterinary Nutritionists to address two prevalent issues in cats: hairballs and urinary health.

Addressing Key Concerns for Cat Owners

Available online and at select specialty retailers across Canada, this new formula arrives just in time for National Hairball Awareness Day, emphasizing Petcurean’s commitment to timely and relevant pet health solutions. “Hairballs and urinary control are among the top concerns for cat owners. We also know that 88% of pet parents say that it’s important to take preventative measures to protect their pet’s health,” noted Natalie Williams, Nutrition Manager at Petcurean. The Go! Solutions Hairball Control + Urinary Care recipe aims to provide a holistic approach to these issues, promoting overall wellness for cats.

Functional Ingredients and Benefits

The new recipe features fiber-rich miscanthus grass and psyllium husk, which aid in the smooth passage of swallowed hair through the digestive tract, while managing urinary pH and encouraging water intake to help dilute urine and control magnesium levels. It also includes L-tryptophan, an amino acid essential for the production of serotonin, the ‘happy hormone,’ which is crucial for reducing stress-related urinary tract issues.

Expanding the Go! Solutions Collection

In addition to the new cat food recipe, Petcurean has also introduced Go! Solutions Benefit Chews for dogs and Go! Solutions Sensitivities Limited Ingredient Grain-Free Salmon Recipe for cats. These innovations reflect the growing demand for functional pet foods and treats that offer health and wellness benefits, as identified in recent market research by Packaged Facts. This research highlighted that 66% of pet owners are willing to spend more on such products, with 84% of dog parents particularly interested in functional treats.

Commitment to Innovation and Sustainability

Petcurean’s ongoing dedication to innovation is evident in its development of science-backed solutions that meet consumer demands for quality and taste. “We are committed to helping pets live happy, healthy, and long lives, which involves continually innovating with new, functional recipes,” added Williams. The company’s approach not only addresses specific health concerns but also supports broader sustainability goals with its new products, such as the use of upcycled ingredients and recyclable packaging in their Benefit Chews.

With the introduction of these new products, Petcurean continues to lead the way in providing high-quality, scientifically formulated pet foods and treats that support the health and well-being of pets across North America. The Go! Solutions Hairball Control + Urinary Care, in particular, marks a significant advancement in the management of common feline health issues, offering Canadian pet owners a proactive approach to pet care.