Performance Food Group introduces game-changing Beef & Jackfruit Burger

Performance Food Group Company (PFG) has unveiled its latest culinary innovation, the Beef & Jackfruit Burger, under its FarmSmart brand. This unique product, developed in collaboration with The Jackfruit Company, blends premium beef with the natural, meat-like qualities of jackfruit. The result is a burger that not only offers a rich, juicy taste but also delivers significant health and environmental benefits.

Designed to cater to evolving consumer demands for healthier and more sustainable food options, the Beef & Jackfruit Burger features 40% less saturated fat and cholesterol than a traditional 100% beef patty. This nutritional breakthrough aligns with global efforts to create a lower-carbon food system without compromising flavour or culinary quality.

Health and sustainability at the forefront

The inclusion of jackfruit—a naturally meat-like, minimally processed plant ingredient—sets this burger apart. Jackfruit is celebrated for its versatility, clean-label appeal, and minimal environmental footprint, making it an increasingly popular choice for plant-based and blended meat products. PFG aims to use this innovation to appeal to both meat enthusiasts and plant-forward eaters.

Speaking about the product’s development, Glenn Strickholm, president of Protein Brands at PFG, emphasized the brand’s commitment to delivering flavourful, sustainable options. He noted that jackfruit’s texture and taste perfectly complement premium beef, creating a product that resonates with chefs and consumers alike.

The burger has already undergone extensive testing among college students and culinary professionals, receiving positive feedback for its taste, juiciness, and cooking versatility. Culinary experts noted that the patty performs exceptionally well on both flat-top grills and flame-grills, making it a practical option for foodservice providers.

Expert insights into the partnership

The collaboration between PFG and The Jackfruit Company marks a significant step in advancing eco-friendly food solutions. Annie Ryu, founder and CEO of The Jackfruit Company, highlighted the importance of jackfruit in addressing global food challenges. She stated that jackfruit’s unique properties allow for the creation of delicious, sustainable meals while reducing environmental strain.

By introducing the Beef & Jackfruit Burger, PFG not only reinforces its position as a leader in the foodservice industry but also underscores its commitment to supporting women-founded businesses like The Jackfruit Company.

A wider impact on foodservice and consumers

Performance Food Group, one of North America’s largest foodservice distributors, supplies quality products to over 300,000 locations, including restaurants, schools, and healthcare facilities. This launch is expected to resonate strongly with chefs and consumers seeking innovative menu options that align with modern dietary preferences and sustainability goals.

The Beef & Jackfruit Burger is now available for order through Performance Foodservice sales representatives, offering a new way to serve flavourful, environmentally conscious meals.