PepsiCo, Beyond Meat create JV for plant-based snacks and beverages


PepsiCo and Beyond Meat have agreed to create a joint venture (JV) called The PLANeT Partnership (TPP) for making snack and beverage products from plant-based protein.

The joint venture will utilize Beyond Meat’s technology in plant-based protein development and PepsiCo’s marketing and commercial capabilities.

Ethan Brown – Beyond Meat Founder and CEO said: “We are thrilled to formally join forces with PepsiCo in The PLANeT Partnership, a joint venture that unites the tremendous depth and breadth of their distribution and marketing capabilities with our leading innovation in plant-based protein. We look forward to together unlocking new categories and product lines that will inspire positive choices for both people and planet.

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“PepsiCo represents the ideal partner for us in this exciting endeavor, one of global reach and importance.”

PepsiCo creates JV with Beyond Burger maker Beyond Meat for plant-based snacks and beverages.

PepsiCo creates JV with Beyond Burger maker Beyond Meat for plant-based snacks and beverages. Photo courtesy of Beyond Meat, Inc.

The financial terms of the partnership were not revealed by the parties.

Ram Krishnan – PepsiCo Global Chief Commercial Officer said: “Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products.

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“Beyond Meat is a cutting-edge innovator in this rapidly growing category, and we look forward to combining their unparalleled expertise with our world-class capabilities in brand-building, consumer insights and distribution to deliver exciting new options.”

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