Palred Technologies’ digital lifestyle and audio accessories brand – pTron has roped in actress Pooja Hegde as its brand ambassador.

Pooja Hegde is expected to closely work with pTron to increase the latter’s brand awareness for its portfolio of products across audio, smart wearables, and power banks segments, and further grow the company’s customer reach.

Ameen Khwaja – Founder and CEO of pTron said: “An embodiment of inimitable style and energy, Pooja perfectly aligns with the identity of the brand. We are pleased to welcome Pooja into pTron’s family.

“We are looking forward to this wonderful partnership which adds a modern and youthful chapter to the house.”

Pooja Hegde will feature in pTron’s upcoming creative projects and help in all new launches, promotions, as well as positive brand communication. The actress boasts of a virtual fanbase of more than 14 million users on Instagram.

Pooja Hegde is currently engaged in movies like Radhe Shyam with Prabhas, Bhaijaan Co with Salman Khan, Cirkus with Ranveer Singh and Beast with Vijay.

Recently, pTron had entered into the smart wearables category through the launch of the Pulsefit P261 Smartwatch and Pulsefit F121 Smartband.

  Ameen Khwaja, India, Palred Technologies, Pooja Hegde, pTron