Oklahoma unveils plans for $2bn American Heartland Theme Park and Resort

Oklahoma officials and leadership from American Heartland today announced the forthcoming American Heartland Theme Park and Resort, a more than $2 billion entertainment destination in the northeastern part of the state.

Situated west of Grand Lake on Route 66, this major development is expected to transform the state’s tourism landscape.

The American Heartland development will unfold in stages, starting with a large-scale RV park with cabins set to open in spring 2025. The resort’s crowning glory, a world-class theme park, is slated to debut in 2026, offering a visitor experience designed to rival some of the globe’s leading resort destinations.

CEO of American Heartland, Larry Wilhite, shared his enthusiasm for the project: “At the crossroads of the heartland, Oklahoma is an attractive location for a family entertainment destination. The state’s business-friendly approach and innovative partnership efforts have helped make this possible. We look forward to bringing unforgettable generational experiences to Oklahoma.”

$2bn American Heartland Theme Park and Resort to boost Oklahoma tourism. Photo courtesy of Business Wire.

Occupying 1,000 acres, the American Heartland project will feature a 125-acre theme park comparable to the size of Magic Kingdom Theme Park and Disneyland Park. The Americana-themed environment promises a range of attractions, including entertaining rides, live shows, waterways, and high-quality food and beverage offerings.

State Rep. Rusty Cornwell of Oklahoma celebrated the development’s potential impact: “Located on historic Route 66 just west of Grand Lake, the development will attract visitors from around the world to experience and celebrate the rich cultures and hometown values America has to offer.”

The project also includes the Three Ponies RV Park and Campground, a 320-acre facility designed by Oklahoma architects ADG Blatt. With 750 RV spaces and 300 cabins, it’s set to be the largest campground in the central U.S.

According to State Sen. Micheal Bergstrom, the venture will significantly boost the local economy. “This $2 billion investment in our state will create more than 4,000 jobs and introduce a new category of entertainment to the region, and its long-term economic impact will be transformative. Since tourism is a doorway to economic development, American Heartland Theme Park and Resort will draw new businesses not only to the surrounding area but also throughout the region and state.”

An affiliate of Mansion Entertainment Group, LLC, American Heartland is backed by a leadership team with strong ties to Oklahoma. The development will also house a premier 300-room hotel and modern indoor water park, further enhancing its appeal as a family-friendly entertainment hub.