Nykaa and Apparel Group launch first Nysaa beauty store in Dubai

In a strategic move that signifies the beginning of a new era in the beauty retail industry, Nykaa, India‘s largest omni-channel beauty retailer, and Apparel Group, a leading retail conglomerate in the GCC, have inaugurated the first Nysaa Beauty Store in the GCC region. Located at City Centre Mirdif, Dubai, this partnership combines Nykaa’s expertise in beauty retail with Apparel Group’s extensive retail presence in the GCC, aiming to provide a world-class shopping experience to consumers in Dubai.

Spanning 2,436 square feet, the Nysaa Beauty Store offers an impressive selection of international beauty brands, including Augustinus Bader, Kylie Cosmetics, Kay Beauty, and many more. The store is designed to be a central hub for beauty enthusiasts in the region, featuring skilled beauty advisors for personalized assistance and a dedicated space for content creation, encouraging customers to express their unique beauty styles.

The grand opening was attended by notable figures such as Falguni Nayar, Executive Chairperson, Founder & CEO of Nykaa; Sima Ganwani Ved, Founder & Chairwoman of Apparel Group; and other distinguished guests. The event was marked by a flash mob, adding to the glamour and excitement of the launch.

Falguni Nayar expressed her enthusiasm for the venture, stating, “Nysaa’s first store in Dubai marks a significant milestone in our international foray. Our partnership with Apparel Group is a powerful collaboration of Nykaa’s beauty leadership in India and their retail expertise in the GCC region.” Selina Ved, reflecting on the launch, emphasized the powerful synergy between the two companies and the positive reception from the community.

The opening event also featured appearances by renowned makeup artists Fady Kataya and Bouba, who shared their expertise with attendees, making the launch an unforgettable experience for all involved.

This partnership between Nykaa and Apparel Group to create Nysaa represents a significant step forward in the beauty retail landscape, with plans to expand the brand to 100 stores in the GCC over the next five years. Nykaa holds a 55% stake in the new entity, with Apparel Group holding the remaining 45%.

The inauguration of the Nysaa Beauty Store in Dubai is a testament to the growing demand for high-quality, international beauty products in the GCC region. By leveraging Nykaa’s proven success in beauty retail and Apparel Group’s retail expertise, this venture is well-positioned to redefine beauty shopping experiences in Dubai and beyond. The strategic location, diverse brand offerings, and innovative store features are key factors that will contribute to Nysaa’s success in the competitive beauty retail market.