Nuvei expands into Japan with Paywiser acquisition, strengthening APAC payments market

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Nuvei Corporation, a Canadian company, has completed the acquisition of Paywiser Japan Limited, marking a strategic expansion into Japan’s rapidly evolving digital payments market. This acquisition includes an acquiring license from Japan’s Ministry of Economy, Trade, and Industry, enabling Nuvei to establish direct acquiring capabilities across all major card schemes and alternative payment methods in the country.

With this move, Nuvei is reinforcing its presence in the Asia-Pacific (APAC) region, complementing its existing operations in China, Hong Kong, , and . The new headquarters in strengthens Nuvei’s regional footprint and aligns with the company’s strategy of enhancing localized payment experiences for businesses operating in Japan and beyond.

Why Is Japan’s Digital Payments Market a Key Growth Opportunity?

Japan is a powerhouse in global eCommerce, ranking as the fourth-largest market worldwide and the second-largest in the APAC region. Despite a traditionally cash-centric economy, Japan has witnessed a sharp rise in digital payment adoption, fueled by increasing eCommerce penetration, regulatory support for cashless transactions, and evolving consumer preferences.

The Japanese eCommerce sector is projected to grow at a Compound Annual Growth Rate (CAGR) of 11.6% from 2024 to 2032, with the total market size expected to surge from $230 billion to over $650 billion within the next decade. By 2026, the number of online buyers is forecast to exceed 100 million people, representing 83% of the country’s population. Furthermore, eCommerce transactions are expected to account for 22% of total retail sales by 2028, highlighting the growing need for seamless digital payment solutions in Japan.

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Nuvei’s direct acquiring capabilities in Japan position the company as a key player in this transformation, offering businesses a comprehensive payments ecosystem that supports both domestic and cross-border transactions.

How Will Nuvei’s Expansion Impact Global Merchants?

For global enterprises, entering Japan’s market has traditionally involved complex regulatory requirements and fragmented payment infrastructures. Nuvei’s acquisition of Paywiser Japan eliminates these barriers by enabling merchants to integrate seamlessly into the Japanese payments ecosystem through a single connection to Nuvei’s core platform.

This expansion allows Nuvei to provide localized payment processing in Japan, supporting all major card schemes and direct connectivity with alternative payment methods (APMs) widely used by Japanese consumers. By offering streamlined cross-border payments, Nuvei empowers international businesses to scale their operations in one of the most lucrative digital commerce markets.

Philip Fayer, Chair and CEO of Nuvei, emphasized the significance of this move, stating:

“Japan represents one of the most influential eCommerce landscapes globally, and expanding our presence here aligns with our vision of offering businesses the best localized payment experiences. With our modular technology and deep regional expertise, we are uniquely positioned to help companies accelerate growth in Japan’s dynamic digital payments market.”

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This commitment to frictionless payments in Japan also supports Nuvei’s broader mission of driving financial inclusion and global commerce accessibility.

What Does This Mean for the Future of Digital Payments in APAC?

Nuvei’s investment in Japan reflects a wider trend of fintech industry expansion in Asia, as digital transactions gain traction across the region. The APAC digital payments market is forecast to experience exponential growth, driven by rapid eCommerce adoption and government initiatives promoting cashless economies.

Japan, once a stronghold of cash transactions, is shifting toward mobile wallets, contactless cards, and digital banking services, particularly in response to post-pandemic consumer behavior changes. By offering localized acquiring and payment processing, Nuvei is positioning itself as a market leader in facilitating this transition.

Furthermore, Nuvei’s presence in 50 markets and its support for over 150 currencies and 720 alternative payment methods ensure that businesses leveraging its solutions can operate seamlessly across APAC and beyond.

Nuvei Unveils Omnichannel Payment Solution for the UK Gaming Industry

Beyond its Japanese expansion, Nuvei has introduced an Omnichannel payment solution tailored for the UK gaming industry, reinforcing its role as an innovator in digital payments. This platform integrates retail and online gaming payments, allowing operators to manage transactions through a unified system that enhances player engagement and operational efficiency.

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The Omnichannel solution supports cross-channel transactions, including common card tokenization across digital and in-person gaming experiences, providing seamless payment continuity for players. The system also leverages advanced analytics to offer gaming operators actionable insights into player behavior, ultimately strengthening brand loyalty and retention strategies.

While primarily designed for the UK, Nuvei’s gaming payments platform is built with global scalability in mind, enabling operators to expand internationally while maintaining compliance with regional payment regulations.

What’s Next for Nuvei in Global Fintech Expansion?

Nuvei’s strategic moves into Japan’s payments market and the UK gaming sector demonstrate its commitment to enhancing financial technology solutions worldwide. The company continues to focus on scalable, modular, and high-performance payments technology, ensuring businesses of all sizes can operate efficiently in the evolving digital economy.

With the growing demand for seamless cross-border transactions, Nuvei’s innovations in localized acquiring, alternative payment methods, and gaming industry payments highlight its leadership in global fintech expansion. As digital transactions reshape commerce, Nuvei’s continued investments in new markets and emerging payment technologies position it as a key driver of global eCommerce growth.


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