Nutrabolt has launched XTEND Healthy Hydration, a new on-the-go electrolyte supplement, marking the XTEND brand’s entry into the aggressive premium hydration market.

XTEND Healthy Hydration is claimed to be a rich source of D & B Vitamins as per the US-based health and wellness company and is available in Lemon Lime, Raspberry Lemonade, and Strawberry Banana flavors.

The zero-sugar hydration boost provides six key electrolytes using efficient transportation of amino acid to boost hydration, according to Nutrabolt.

On-the-go XTEND Healthy Hydration sticks need to be added to water for consumption.

John Herman — Nutrabolt President of Sales and Marketing said: “As the leading BCAA brand in the United States, XTEND has supported athletes in their recovery for over ten years, and we believe this new product will deliver next-level hydration when consumers need it most, whether in the gym or on-the-go.”

XTEND and XTEND Healthy Hydration can be bought online at Cellucor.com/XTEND as well as on Amazon, and in-stores across the US at Vitamin Shoppe.

Nutrabolt’s portfolio also includes C4, a pre-workout energy drink, XTEND, a post-workout supplement, and Cellucor, a sports nutrition brand.

Distributed in more than 125 countries, Nutrabolt’s portfolio is sold through Amazon, the company-owned DTC platforms, and other third-party e-commerce marketplaces, and is available at major retailers across the US.

  John Herman, Nutrabolt, USA