Norway’s cloud revolution: Jottacloud and Telenor team up to take on global giants!

In a bold move to reshape the European cloud storage market, Jottacloud and Telenor Software Lab have announced a strategic merger, forming an all-Norwegian alternative to global tech giants. The decision comes at a time when secure data storage has become a growing concern for both businesses and individual users, particularly amid rising geopolitical tensions and heightened scrutiny over data sovereignty.

The newly created entity will combine Jottacloud’s established position as a leading European cloud storage provider with Telenor Software Lab’s expertise in cloud-based photo backup services. Together, the two companies aim to provide Norwegian cloud storage solutions that prioritize security, privacy, and innovation while directly competing with dominant international providers such as Google Drive, Dropbox, and Microsoft OneDrive.

According to Roland Rabben, founder and CEO of Jottacloud, who will lead the newly formed company, many consumers are now reconsidering where their data is stored. He noted that by merging two Norwegian cloud service providers, they are not only strengthening their market presence but also offering users a more secure alternative to offshore storage providers.

What Does The Jottacloud And Telenor Software Lab Merger Mean For Users?

For more than a decade, both companies have played key roles in the European cloud storage market. Jottacloud, founded in 2008, has steadily expanded its services to become one of Europe’s most recognized cloud storage brands, with a focus on secure data storage and artificial intelligence-driven search capabilities. Its parent company, Hawk Infinity, is a Norwegian investment firm specializing in software and technology, further reinforcing its local roots.

Meanwhile, Telenor Software Lab has been the driving force behind Min Sky, an automatic image backup service launched by Telenor Norway. The service has provided millions of users with a streamlined approach to cloud-based media storage, seamlessly integrating with mobile devices.

The merger will see the new company operating under a 50/50 ownership structure between Hawk Infinity and Telenor Amp, ensuring that both partners have equal influence over future developments. Despite the structural changes, both Jottacloud and Min Sky will continue to operate, with plans to enhance their offerings by leveraging combined technology, infrastructure, and expertise.

How Will The Merger Impact The Norwegian And European Cloud Storage Industry?

The move reflects a broader shift in the cloud storage industry, where concerns over data sovereignty and privacy laws have led to increased demand for locally hosted storage options. While global tech companies dominate the market, European governments and businesses are becoming more cautious about where their sensitive data is stored.

Norwegian businesses, in particular, are seeking secure data storage solutions that comply with strict European privacy regulations, including the General Data Protection Regulation (GDPR). With the entire infrastructure of the newly formed company based in Norway, users can be assured that their data is stored domestically, powered by 100% renewable energy.

Dan Ouchterlony, Head of Telenor Amp, pointed out that cloud storage demand is surging, driven by increasing digitalization and the exponential growth of data. He emphasized that scaling up the new company’s development environment will allow them to compete not only in Norwegian cloud storage but also on an international level.

What Role Will Artificial Intelligence Play In The Future Of Jottacloud And Min Sky?

One of the most innovative aspects of Jottacloud’s existing service is its early adoption of artificial intelligence (AI) to enhance cloud storage functionality. The company was the first in the world to introduce AI-powered language-based search for user photos, a feature that allows users to find images using natural language queries rather than relying on manual tagging.

With the merger, AI will remain at the core of the company’s development strategy. The integration of advanced AI tools will allow for smarter organization of files, improved image recognition, and more intuitive search capabilities. Secure data storage will also be reinforced with AI-powered security measures, ensuring that sensitive information remains protected from cyber threats.

What Financial Growth And Market Expansion Can Be Expected?

The newly merged company is projected to serve more than 2 million active users and generate annual revenues of approximately NOK 200 million in 2025. Its enterprise value is estimated at NOK 1.5 billion, factoring in cost synergies and improved operational efficiencies.

While the initial focus remains on strengthening its foothold in Norwegian cloud storage, the company is also eyeing expansion into broader European markets. Given the increasing demand for secure data storage solutions that comply with regional regulations, the company sees an opportunity to position itself as a viable alternative to major US-based cloud storage providers.

What Are The Next Steps Before The Merger Becomes Official?

Although the announcement marks a major step forward, the merger is still subject to regulatory approval from the Norwegian Competition Authority. The approval process is expected to be completed by the second quarter of 2025, after which the integration of operations will begin.

Rabben remains confident that the merger will not only benefit existing customers but also attract new users who prioritize privacy, security, and local data storage. By maintaining Jottacloud’s commitment to sustainability, privacy protection, and AI-driven innovation, the newly formed company aims to redefine what users expect from cloud storage services.

With global concerns over data sovereignty and international tech dominance growing, the merger of Jottacloud and Telenor Software Lab could mark the beginning of a new era in the European cloud storage market—one where secure, Norwegian cloud storage stands as a strong alternative to international players.