NODWIN Gaming expands reach with Trinity Gaming acquisition

In a pivotal move set to redefine the Indian gaming ecosystem, NODWIN Gaming, a material subsidiary of Nazara Technologies Limited, has acquired Trinity Gaming for INR 24 crore. This acquisition underscores NODWIN’s commitment to expanding its portfolio and cementing its role as a leader in esports and gaming in emerging markets. Trinity Gaming, a cornerstone of India’s gaming content creators network, brings its expertise in content creation, digital marketing, and brand partnerships India to its new parent company.

The acquisition is structured as a mix of a secondary sale and stock swap, with INR 4.8 crore in cash and the remainder as equity in NODWIN Gaming. Notably, Trinity’s co-founders, Abhishek Aggarwal and Shivam Rao, will join NODWIN as shareholders and continue leading the business, ensuring continuity and leveraging their established expertise.

Strengthening the gaming ecosystem

Since its inception in 2019, Trinity Gaming has carved a niche in India as the sole Gaming Multi-Channel Network (MCN) for YouTube and a Creator Service Provider (CSP) for Meta. Managing over 1,000 gaming content creators, the agency has formed partnerships with global brands like Samsung, Realme, and Krafton. This acquisition enables NODWIN Gaming to integrate Trinity’s capabilities into its ecosystem, broadening its reach across emerging markets in Africa, Southeast Asia, and the Middle East.

Akshat Rathee, co-founder of NODWIN Gaming, expressed enthusiasm for the NODWIN Gaming acquisition, emphasizing that Trinity’s strengths in content creation and community engagement would complement NODWIN’s esports and gaming expertise. He highlighted how the deal aligns with NODWIN’s vision of offering comprehensive solutions to its partners.

A global footprint for local creators

As part of the merger, Trinity’s Unpaused Talent business will align with NODWIN’s operations, further boosting gaming content creators and creator-centric initiatives. This move reflects a broader trend in the Indian gaming ecosystem, as seen in NODWIN Gaming’s recent acquisitions, including Freaks 4U Gaming, Branded, and Ninja Global. By combining resources, NODWIN and Trinity aim to offer innovative solutions to creators and brands while fostering growth within the esports and gaming community.

Abhishek Aggarwal, co-founder of Trinity Gaming, noted that the partnership would enhance opportunities for Trinity Gaming creators in India. Meanwhile, Shivam Rao emphasized that NODWIN’s global reach would unlock new possibilities for brands and creators alike.

An expanding market presence

With a valuation of $349 million, NODWIN Gaming continues to dominate emerging markets through its diversified intellectual properties spanning esports and gaming, music, and pop culture. By acquiring Trinity Gaming, NODWIN consolidates its position as a major player in the Indian gaming ecosystem, offering tailored solutions that align with the interests of a rapidly growing youth demographic.

The acquisition also signifies a new chapter for Trinity Gaming creators, elevating their ability to monetise their work while helping brands establish deeper connections within India’s gaming content creators network. Together, NODWIN and Trinity are poised to transform India’s gaming narrative while pushing the boundaries of digital entertainment in global markets.