New pickle-flavored sparkling wine cocktail launched by Claussen and Spritz Society

Renowned for its signature refrigerated pickles, Claussen, in a unique partnership with sparkling wine cocktail company Spritz Society, is set to launch a pickle-flavored cocktail. This marks the first venture of Claussen, a 150-year-old brand, into the beverage industry. The initiative is led by media influencers and entrepreneurs Ben Soffer, Claudia Oshry, and Jackie Oshry, who have incorporated Claussen’s iconic pickle taste into the new Spritz Society Pickle.

Spritz Society’s announcement of a pickle flavor for their April Fools’ prank in 2022 was met with unexpected demand and enthusiasm from their fans. A year later, the brand, known for its community-led innovation, made this “prank” a reality alongside Claussen. The outcome is a crisp, refreshing pickle-flavored sparkling wine cocktail set to launch just in time for summer.

Claussen’s Brand Manager at the Kraft Heinz Company, Lizzy Goodman, shared, “Claussen is thrilled to enter the beverage space for the first time and bring our dill-icious pickle flavor to a sparkling wine cocktail. With pickle being such a craveable food, we are excited to hear the response from our pickle lovers and think everyone will be pleasantly surprised by the unique, refreshing taste of a pickle-flavored sparkling wine cocktail.”

Spritz Society and Claussen break into beverage space with pickle-flavored sparkling wine. Photo courtesy of Business Wire.

Spritz Society’s sparkling wine cocktails feature real white wine and all-natural fruit flavors. The pickle-flavored variant, aptly named Spritz Society Pickle by Claussen, is no exception, providing a tangy twist on the classic sparkling cocktail. Each 8.4 oz. can packs 6% ABV, has only 120 calories and contains 5g of sugar.

Founder and CEO of Spritz Society, Ben Soffer, stated, “At Spritz Society, our community is one of the most important elements of the brand and their input is crucial in everything we do. Nearly a year after launching this idea as an April Fools’ joke and continuing to get requests for a pickle flavor daily, we are thrilled to be teaming up with Claussen to bring Pickle to life. Knowing that Claussen also prioritizes high-quality and premium ingredients made them the perfect partner for this collaboration and we are so excited for everyone to try it!”