NDTV achieves 34% Q3 FY25 revenue growth, strengthens global reach with NDTV World

New Delhi Television Limited (NDTV), a prominent name in Indian media, has announced a remarkable 34% growth in revenue for the third quarter of FY25, compared to the same period last year. The media giant credits this growth to strategic investments in digital platforms, successful high-profile events, and a surge in advertising revenue. With an impressive 20% sequential revenue increase, NDTV continues to solidify its standing in the dynamic media industry.

This growth underscores the company’s ability to adapt to evolving market demands while expanding its global footprint with innovative offerings such as the newly launched NDTV World, a global news platform.

How did NDTV achieve 34% revenue growth in Q3 FY25?

NDTV’s exceptional Q3 performance stems from a mix of increased advertising revenue and the success of key initiatives across digital and event platforms. High-profile events like the NDTV Indian of the Year and its extensive coverage of the Maharashtra and U.S. elections attracted significant viewership and advertising partnerships.

Moreover, NDTV World, the company’s latest global venture, marked a critical milestone during the quarter. This news platform, tailored to cater to global audiences with an Asian and Indian perspective, was officially launched at the NDTV World Summit. Inaugurated by India’s Prime Minister Narendra Modi, the event saw participation from global dignitaries, including Bhutan’s Prime Minister Dasho Tshering Tobgay, former UK Prime Minister David Cameron, and investor Mark Mobius.

Sanjay Pugalia, Executive Director and Editor-in-Chief of NDTV, highlighted the significance of these efforts, stating, “Q3 was a pivotal quarter as we continued to expand globally with NDTV World. While short-term profitability was impacted by investments, we are confident in the long-term returns they will bring.”

What is NDTV World, and why is it a game-changer for global news?

NDTV World is positioned as a global news platform that delivers in-depth analysis and high-quality journalism to international audiences, especially the Indian diaspora. By merging Indian perspectives with global narratives, the platform aims to fill a crucial gap in the global news market.

The NDTV World Summit celebrated this milestone launch, further establishing the company’s global ambitions. The event not only showcased NDTV’s vision for international markets but also drew attention to its commitment to quality journalism and thought leadership in global media.

How did NDTV’s return to BARC impact its market strategy?

After a hiatus of over two years, NDTV made its return to the Broadcast Audience Research Council (BARC) system during the quarter. This move reflects NDTV’s commitment to gaining deeper insights into audience behavior, which will be critical in refining its content strategy and optimizing its advertising offerings.

The inclusion in BARC ratings also strengthens NDTV’s credibility among advertisers, paving the way for enhanced monetization opportunities in both television and digital domains.

How do strategic investments align with NDTV’s long-term vision?

While the company acknowledged a temporary impact on profits due to its substantial investments, these are seen as essential for driving future growth. NDTV has focused on creating new intellectual properties, expanding its digital and television distribution networks, and enhancing its global presence.

Pugalia emphasized that these efforts are aimed at diversifying revenue streams while staying ahead of market trends. The company’s strategic direction aligns with its goal to be a global leader in the media landscape while maintaining its reputation for journalistic excellence.

What role does NDTV play in India’s media ecosystem?

NDTV remains a leader in Indian media, earning widespread recognition for its content quality and innovative approach. In December 2024, the company won a record 38 awards at the News Television Awards, reaffirming its dominance in both English and Hindi news categories.

With flagship events such as the NDTV Auto Conclave and Real Estate Conclave, NDTV continues to serve as a platform for dialogue among industry leaders, policymakers, and influencers, further solidifying its position in the industry.

What lies ahead for NDTV?

Looking forward, NDTV plans to scale its operations, with a focus on global expansion and diversifying its content offerings. Platforms like NDTV World will likely play a pivotal role in achieving these goals by tapping into international markets and creating tailored programming for global audiences.

The company is also expected to leverage its data insights from BARC ratings to enhance audience engagement and boost advertising revenue further. As NDTV invests in innovation and adapts to emerging trends, it is poised to remain at the forefront of the media industry.