Nazara Technologies makes big leap with Datawrkz’s acquisition of Space & Time

Datawrkz, a subsidiary of Nazara Technologies Limited, has acquired a majority stake in the UK-based growth marketing agency, Space & Time, for approximately GBP 4.8 million (INR 52.3 crores) in a cash and stock deal. This strategic move is set to accelerate Datawrkz’s growth ambitions across Europe and North America, positioning itself as a significant player in the global digital advertising market.

Datawrkz Pushes for Global Expansion through Space & Time Acquisition

Datawrkz, founded in 2013, has always championed the belief that digital advertising can be reimagined for greater efficiency. The latest acquisition of Space & Time, an independent growth marketing agency based in the UK, strengthens Datawrkz’s foothold in the digital advertising industry, specifically in Europe and the United Kingdom. The integration will bring together the unique expertise of Space & Time in growth marketing, media, and technology with Datawrkz’s programmatic advertising technology.

Senthil Govindan, CEO of Datawrkz, stated that the company is executing an inorganic growth strategy by joining forces with Space & Time. Govindan pointed out that the cultural alignment and shared focus on delivering exceptional client value make this acquisition an ideal match. He believes this collaboration will significantly accelerate the growth of both entities, particularly in European markets, with Space & Time leading this expansion.

Expert Insight: A Promising Union of Talent and Technology

Chris Jones, CEO of Space & Time, emphasized that the agency has remained steadfast in its commitment to client success. Jones highlighted that the partnership with Datawrkz will enable Space & Time to advance technologically while staying committed to its core values of client-centricity. He believes this investment in key areas like data and technology will help future-proof Space & Time’s clients as they scale operations further.

Space & Time, established in 2000, has experienced consistent growth and has built a strong reputation, becoming one of the few Google Premier Partners in the UK. The agency’s clientele includes well-known names like Taylor Wimpey Plc, Caffe Nero, O2 Retail, and Save The Children.

The acquisition, announced on October 30, 2024, is anticipated to open up new growth opportunities, boost campaign effectiveness for clients, and leverage Datawrkz’s cutting-edge ad technologies. The partnership is part of Nazara Technologies’ broader goal to strengthen its presence beyond Indian borders, specifically targeting North American and European markets.

Nazara Technologies is a well-known name in gaming and esports, operating successful platforms such as NODWIN Gaming and Sportskeeda. The company’s expansion into digital advertising reflects its strategic pivot towards diversifying its revenue streams and creating a robust ecosystem of technology-driven services.