Nazara Technologies invests in Snax Games, secures exclusive publishing rights for India and Middle-East

Leading diversified gaming and sports media platform, Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA), has broadened its international portfolio by investing a substantial USD 500,000 (equivalent to INR 4.15 cr) in Israeli game developer Snax Games Ltd via its Singapore arm, Nazara PTE Ltd.

The alliance goes beyond just investment. Nazara Technologies has inked an exclusive publishing agreement with Snax Games, obtaining rights to market the latter’s games in the Indian subcontinent and the Middle-East. This exclusive collaboration is structured on a revenue-sharing foundation and is slated to span five years.

Known for its proficiency in mobile gaming, Snax Games is steered by industry stalwarts boasting over two decades of gaming expertise. Their remarkable journey includes crafting top-tier games and IPs that have collectively raked in over $1 billion in revenues. The team has previously been associated with gaming titans like Scopely, Plarium, and CrazyLab. In line with its innovative approach, Snax Games is pioneering a fresh casual multi-game genre. Their debut offering in this category, “Parties & Puzzles,” is anticipated to be a game-changer in the puzzle segment.

Nazara Technologies’ CEO & Jt. Managing Director, Nitish Mittersain, expressed his enthusiasm for the partnership, stating, “Teaming up with Snax Games, a company guided by profound gaming experience, aligns with our goal to offer high-quality, immersive gaming experiences to our audience in India and the Middle East.”

Echoing this sentiment, Snax Games Ltd’s CEO, Adam Gal-Ed shared, “Collaborating with Nazara Technologies, India’s sole publicly-traded gaming enterprise, amplifies our reach to millions across India and the Middle East. Our inaugural game ‘Parties & Puzzles’ will soon grace Nazara’s publishing platform, marking a significant milestone in our partnership.”