Namaste Laboratories launches new ORS hair reparative treatments in US

ORS hair care brand owner Namaste Laboratories has expanded its HAIRepair portfolio with two new hair reparative treatments for hair conditioning, treatment and protection of textured hair.

The new hair reparative treatments launched by Namaste Laboratories are Deep Conditioning + Restoring Treatment Masque and Restore + Heat Protect Multi-Benefit Serum. The products contain coconut oil, baobab along with active protein complex to help protect hair that is over-processed and heat-damaged.

The new ORS HAIRepair products can be purchased from select Target, Walmart and also local beauty supply stores.

ORS HAIRepair Deep Conditioning + Restoring Treatment Masque 12oz. Photo: Business Wire.

Nicole Ray Robinson – Marketing Category Head at Namaste Laboratories said: “These newest HAIRepair treatments were created to deliver the next level of performance-driven innovation to our consumers.

“ORS has always been committed to creating products that harness the best of nature to optimize hair health. With HAIRepair we start with naturally reparative powerhouse ingredients as the foundation of our formulas. Our newest treatments feature premium-quality, leading-edge hair repair technology to maximize performance—repairing and strengthening strands from within.”

According to Namaste Laboratories, the active protein complex in the new HAIRepair products penetrates into the cortex to give strength to the strands from within. The active protein complex also enables hair to resist damage and helps in preventing breakage. The active ingredient is complemented by coconut oil, which is known to penetrate the hair shaft and improve hair strength by lowering protein loss.

Omega- and protein-rich Baobab sourced from the African “Tree of Life” helps in repairing damaged hair, improve hair strength and elasticity, and guarding strands from damage due to chemical and heat stress.

The ORS HAIRepair Deep Conditioning + Restoring Treatment Masque 12 oz. and 1.75 oz. packages are priced at $8.99 and $1.79, respectively.

On the other hand, the ORS HAIRepair Restore + Heat Protect Multi-Benefit Serum 4.3 fl. oz. is priced at $7.99. It is a treatment serum that will help in restoring moisture and strength to damaged and heat-styled hair.