Motorola, India’s leading 5G smartphone brand, and Pantone, the global color authority, have teamed up for the second consecutive year. This time, they’re creating devices in the Pantone Color of the Year for 2024, PANTONE 13-1023 Peach Fuzz. This collaboration sees the launch of Motorola Razr 40 Ultra and Motorola Edge 40 Neo in the new color, exclusively at Shoppers Stop retail outlets, enhancing the brand’s visibility across stores.

Celebrating 25 Years of Pantone Color of the Year

Marking the 25th anniversary of the Pantone Color of the Year program, Peach Fuzz was chosen for its warm, cozy hue, embodying feelings of togetherness and community. Motorola is the first and only smartphone brand to collaborate with PANTONE, aligning with its commitment to design and color differentiation while enriching lives through meaningful innovation.

Ruben Castano and Laurie Pressman on the Collaboration

Ruben Castano, Head of Customer Experience and Design at Motorola, emphasized the role of color in enhancing technological experiences. Laurie Pressman, Vice President of the Pantone Color Institute, echoed these sentiments, noting the significance of Peach Fuzz in blending the virtual and real world, making it ideal for digital devices.

The Razr 40 Ultra and Edge 40 Neo in Peach Fuzz

The Razr 40 Ultra, known for its iconic flappable design and large external Poled display, and the Edge 40 Neo, renowned for its light weight and IP68 underwater protection, are now available in the Peach Fuzz edition. This collaboration not only brings a fresh aesthetic to these devices but also highlights Motorola’s focus on innovation and customer engagement.

Motorola’s Focus on Connection and Personality

Both devices are designed with connection and personality at the core. Features like Motorola’s latest software offerings, Moto Unplugged and Family Space, enhance the balance between connectedness and rest. With Moto Unplugged, users can tailor break times to their needs, while Family Space encourages families to explore technology responsibly.

Anticipating the Launch in India

The Motorola Razr 40 Ultra and Motorola Edge 40 Neo in Pantone Color of the Year 2024, Peach Fuzz, will soon be available in the Indian market. This collaboration between Motorola and Pantone is expected to offer an unparalleled shopping experience, merging the best of technology with innovative design.

Stay tuned for the launch of these exclusive smartphones by Motorola in collaboration with Pantone, as they bring a unique blend of color and technology to the market.

  Laurie Pressman, Motorola, Motorola Edge 40 Neo, Motorola Razr 40 Ultra, Pantone, Ruben Castano