Kellogg’s MorningStar Farms is set to introduce Incogmeato, a new addition to its plant-based portfolio, as per the latest food product launch news.

The Incogmeato product line includes ready-to-cook plant-based burger patties to be sold in the refrigerated meat case, and frozen, fully prepared plant-based nuggets and Chik’n tenders.

Sara Young, General Manager at MorningStar Farms, Plant-Based Proteins said: “As more consumers are choosing a ‘flexitarian’ lifestyle and actively reducing meat, we’re thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience.

“We know that about three-fourths of Americans are open to plant-based eating, yet only 1 in 4 actually purchase a plant-based alternative.

“We know the number one barrier to trying plant-based protein is taste.

“These consumers are still seeking the amazing taste, texture, and sizzling qualities of meat but want a better alternative for themselves and the planet.”

The 4-ounce plant-based burger patties and the plant-based Chik’n tenders and nuggets are said to be prepared with non-GMO soy, and are set to be available in grocery stores and foodservice in early 2020.

MorningStar Farms produces plant-based foods from burgers and chicken to breakfast sausage and corn dogs.

The Kellogg’s unit delivers approximately 90 million pounds of plant-based protein to people all over the US.

  Incogmeato, Kellogg Company, MorningStar Farms, Sara Young, USA