MoneyGram partners with Afghan cricketer Rashid Khan to boost global presence

MoneyGram International, Inc., a global leader in financial technology, has entered into a partnership with Rashid Khan, an esteemed Afghan cricketer, to expand its presence and enhance its service offerings in Afghanistan and globally. This collaboration was officially initiated at a signing ceremony in Ahmedabad, India, marking a significant step in MoneyGram’s strategy to increase its global footprint and connect communities around the world more closely.

Rashid Khan, celebrated for his cricketing prowess and as the captain of the Afghanistan national cricket team, expressed his excitement about the partnership. “I am thrilled to officially announce my endorsement of the MoneyGram brand,” shared Rashid. “MoneyGram helps bring families closer through reliable and fast global money transfers, and I am delighted to share more about MoneyGram with my numerous cricket fans around the globe. I look forward to our long-term partnership.”

The partnership arrives as MoneyGram continues to bolster its operations in Afghanistan. Through MoneyGram Online, the company’s advanced website and mobile app, senders from Europe, Canada, and the United States can easily transmit funds to Afghanistan. Receivers in Afghanistan have the flexibility to collect these funds in USD or AFN at over 200 agent locations throughout the country, enhancing the accessibility and convenience of financial transactions.

Sabrina Chan, Head of Field Marketing Asia Pacific and South Asia at MoneyGram, emphasized the alignment between Rashid’s qualities and MoneyGram’s values. “As the captain of the Afghanistan national team, he understands the value of teamwork and has a strong commitment to excellence. These qualities closely align with MoneyGram’s values, emphasizing the Company’s commitment to providing best-in-class services to our customers.”

MoneyGram International, Inc. is at the forefront of financial technology globally, offering innovative solutions for moving and managing money. With a robust use of blockchain technology and a leading position in the digital currency exchange market, MoneyGram continues to innovate and adapt to the needs of its users worldwide. The company’s commitment to a digital-first approach has resulted in over 50% of its money transfer business being conducted digitally.

This partnership is not just a celebrity endorsement but a strategic alignment that can significantly influence MoneyGram’s brand perception and usage, especially in regions like Afghanistan where Rashid Khan is a highly influential figure. It reflects MoneyGram’s strategic approach to leveraging popular figures in key markets to enhance brand visibility and trust.