Mizkan America, a subsidiary of Japan-based Mizkan Group, has acquired Born Simple, a natural and organic barbeque sauce and broth brand, for an undisclosed sum.

The acquisition is expected to grow the reach of Mizkan America into the natural-foods’ channel.

Diego Palmieri — President and Chief Operating Officer of Mizkan America said: “Born Simple is an exciting addition to the Mizkan family of brands. As a leader in the U.S. Pasta Sauce and Vinegar categories, this acquisition takes us into adjacent categories. We also believe that Born Simple has great potential for expansion and future growth.”

According to Mizkan America, products under the Born Simple brand are prepared with simple, clean ingredients like those used in the home pantries of consumers. Currently, Born Simple barbeque sauce and broth products are available in Whole Foods stores across the US.

Rob Johnson — Founder and CEO of Born Simple said: “We are excited to partner with Mizkan because its mission to combine delicious taste with healthy choices represents a set of values closely aligned to our own.

“We are curating a brand of USDA-Organic products that will give consumers simple, delicious and healthy options across the grocery store. Our partnership with Mizkan will allow us to scale our impact in an incredibly profound way.”

  Born Simple, Diego Palmieri, Food acquisition news, Mizkan America, Mizkan Group, Rob Johnson, USA