Mission Wealth strengthens West Coast presence with JLFranklin Wealth Planning merger

Mission Wealth Management, LP, has announced a significant merger with JLFranklin Wealth Planning, a premier financial advisory firm in the San Francisco Bay Area. This strategic alliance enhances Mission Wealth’s foothold in the region and introduces Joyce L. Franklin, CPA, CFP, as their 39th equity partner, enriching the firm’s capabilities with her 25+ years of expertise in holistic financial and tax planning.

Expanding Mission Wealth’s Influence in California

Founded in 1999, JLFranklin Wealth Planning has been a key advisory player in Silicon Valley, catering to high-net-worth tech executives, Google employees, and HR professionals. By welcoming Franklin and her team, Mission Wealth deepens its advisory prowess in areas like tax strategy, liquidity planning, and managing concentrated stock, ensuring its ability to serve complex client needs in the Pacific Northwest.

Mission Wealth’s CEO Matthew Adams expressed the company’s enthusiasm over the merger, citing Franklin’s dedication to client education and her specialization in financial planning for stock options and RSUs. Adams emphasized that the JLFranklin team’s tax planning and concentrated stock solutions make them an ideal fit for the firm’s expanding West Coast clientele, particularly high-net-worth individuals with intricate financial portfolios.

Joyce L. Franklin: A Veteran in Financial Education

With a Graduate Certificate in Personal Financial Planning from UC Berkeley, a Master of Science in Taxation from San Francisco State University, and a Bachelor’s in Commerce from the University of Virginia, Joyce Franklin brings unmatched expertise. Besides her advisory role, Franklin is a passionate advocate for financial literacy, hosting the Startup Wealth podcast and authoring two books on startup wealth management. Through this merger, Franklin plans to refocus on educating clients while benefiting from Mission Wealth’s marketing, IT, and administrative support.

Franklin noted that joining forces with Mission Wealth allows her to enhance her legacy, ensuring continuity for her clients while expanding her reach in the financial literacy space.

Meet the Team: Tarren Schaar, CFP®

Tarren Schaar, CFP®, Franklin’s partner, brings over 15 years of experience in wealth management. Since 2008, Schaar has worked alongside Franklin, leveraging a client-focused approach to help high-net-worth individuals achieve their investment and financial goals. Schaar, who earned his CERTIFIED FINANCIAL PLANNER designation in 2013, is expected to continue his integral role in the merged firm, providing expertise in long-term financial planning and risk management.

Mission Wealth’s Enhanced Service Offering

Known for overseeing over $9.4 billion in client assets, Mission Wealth has built its reputation on client-focused financial planning supported by cutting-edge technology. Its service suite encompasses everything from investment counsel, tax strategies, and estate planning to asset protection and philanthropic advice, all designed to meet the needs of its affluent clientele.

As Franklin explained, this partnership with Mission Wealth represents a strategic step for her firm, creating a seamless transition for clients and enabling her to concentrate on financial education and client advisory work. She emphasized that the merger allows her to provide uninterrupted service to clients while expanding her influence in the financial sector.