Metro Brands gets exclusive rights for footwear brand FitFlop in India

Metro Brands, an Indian footwear specialty retailer, has signed an exclusive strategic partnership with wellbeing footwear brand FitFlop for the sale and distribution of the latter in India.

Launched in 2007 by Canadian businessman Marcia Kilgore, FitFlop is presently being marketed and sold in more than 60 countries. Its footwear is claimed to be biomechanically engineered to complement the body structure, joint alignment, and natural movement.

Metro Brands, which has been selling FitFlop footwear in India for the past four years, has been now given the exclusive rights to sell the latter’s ergonomic sandals, shoes, and boots in Indian markets across formats including exclusive brand stores, multi brand stores, distribution, airport stores, webstore, and online marketplaces in India.

Gianni Georgiades — CEO of FitFlop said: “We are delighted to be associated with one of India’s largest and most popular footwear brands which has a pan India presence across categories. Our association with Metro Brands for the last four years has been encouraging.

“Given the opportunity present in one of the fastest growing economies of the world and rising disposable income, we are confident of robust demand for our brand. The strong distribution network and market penetration of Metro Brands adds a multi-fold advantage to our drive.”

With locations across 136 cities and 30 states in India, Metro Brands intends to leverage its network and distribution and online capabilities to drive the FitFlop footwear business in India.

Nissan Joseph — CEO of Metro Brands said: “We are pleased to be connected with a revolutionary brand like FitFlop which understands the needs of customers and tailors its offerings for the market. With our wide network and the biomechanical expertise that FitFlop products bring in our portfolio, we aim at reaching Indian homes and provide them with unmatched comfort and design.”