memoryBlue acquires sales acceleration services provider Operatix

memoryBlue, LLC has announced the acquisition of sales acceleration services provider Operatix, Ltd. and Operatix, Inc., based in London, with offices in the US and Singapore. This acquisition unites two leaders in the outsourced sales development industry, providing a worldwide solution for customers and expanding career opportunities for employees.

This strategic merger will allow memoryBlue, in collaboration with Operatix’s co-founder and CEO, Aurelien Mottier, and COO, Robert Westell, to serve technology clients across the globe. “Our merger with Operatix represents a key strategic milestone for memoryBlue,” said memoryBlue’s Chris Corcoran. “The transaction enables us to be the go-to partner for business development efforts across North America, LATAM, the public sector, and now EMEA and APAC.”

Marc Gonyea, Managing Partner and co-founder at memoryBlue, expressed enthusiasm about the merger, stating, “We are uniquely positioned as a combined company to drive a high ROI for our clients’ new business development efforts given our outsourced delivery model and our differentiated, local access to key global markets.”

Operatix brings to the table its proven success in outsourced sales development services for high-growth technology companies. “We’re incredibly proud of what we’ve built at Operatix over the past decade and believe that partnering with memoryBlue is the most logical next step in our growth plan,” commented Mottier, who will serve as the President of the combined business.

The merger aims to provide comprehensive worldwide coverage with over 20 languages and a team of 750+ employees, setting out to become the go-to-partner for B2B technology companies looking to accelerate their revenue and scale their sales operation worldwide.

Following the close of the deal, the focus will be on implementing an integration plan that enhances service quality and provides service expansion opportunities for clients, while also delivering enhanced professional opportunities for employees.

memoryBlue is a portfolio company of Avesi Partners, a leading private equity firm with $880 million of equity capital under management.