Maruti Suzuki India has entered into a partnership with car subscription and leasing platform Quiklyz by Mahindra Finance for its Maruti Suzuki Subscribe program.

As per the terms, Quiklyz will provide a white plate subscription for Maruti Suzuki vehicles.

Turra Mohammed — SVP and Business Head of Quiklyz said: “Car subscription is gaining pace as customers’ ownership preference is changing across all segments, including individual, professional, SME and corporate. Subscription provides super convenience and unmatched flexibility, something that customers expect and want from their car ownership experience.

“Quiklyz by Mahindra Finance is committed to playing a significant role in this market. Therefore, we are excited to partner with Maruti Suzuki to provide unmatched subscription service for the entire range of Maruti Suzuki portfolio.”

Maruti Suzuki said that it has also added the Kolkata market to its Subscription program.

Introduced in July 2020, Maruti Suzuki Subscribe enables a customer to enjoy owning a car without having to purchase a vehicle. The programs allows the user to select from a variety of Maruti Suzuki vehicles, for various tenure options, for an all-inclusive fixed monthly rental payment.

The monthly rental of the Maruti Suzuki Subscribe program covers the vehicle usage charges, maintenance, registration charges, insurance, and other common services associated with the vehicle usage.

After the tenure is over, the customer holds an option to switch over to a new car or avail the option of buying the subscribed car. The Maruti Suzuki Subscribe service also gives customers the option to foreclose the subscription whenever they want.

Shashank Srivastava — Maruti Suzuki India Senior Executive Director of Marketing and Sales said: “The car subscription is a relatively new concept for the customers in India. In less than two years of its launch, we have received a phenomenal customer response for Maruti Suzuki Subscribe with nearly 1,00,000 enquiries.

“The Subscription program allows the customer to select from a bouquet of vehicle options, as per their requirements. We have been constantly upgrading our Subscribe program services with learnings and feedback from our customers.”

  Mahindra Finance, Maruti Suzuki, Maruti Suzuki India, Maruti Suzuki Subscribe, Quiklyz, Shashank Srivastava, Turra Mohammed