Maruti Suzuki expands FRONX Velocity Edition across all variants

Maruti Suzuki India Limited (MSIL) has broadened its popular FRONX Velocity Edition across all 14 variants of the SUV, including the 1.2L (Petrol and CNG) and 1.0L powertrain options, available in both manual and automatic transmissions. The FRONX 1.2L Velocity Edition Sigma variant is priced attractively at ₹7.29 lakh (ex-showroom) for a limited time.

Building on the success of its initial Turbo powertrain launch, the Velocity Edition enhances FRONX’s dynamic and aesthetic appeal with exclusive accessory upgrades. This edition is conceptualized for young, aspirational trailblazers, reflecting the ‘Shape of New’ philosophy by seamlessly integrating futuristic design, cutting-edge technology, ample ground clearance, and a commanding presence.

The FRONX SUV offers two advanced next-gen powertrain options to cater to diverse customer needs. For performance enthusiasts, the 1.0L K-Series Boosterjet petrol engine with Progressive Smart Hybrid technology is available with either a 5-speed manual or a 6-speed automatic transmission with steering-mounted paddle shifters, promising exhilarating driving pleasure. Additionally, the SUV is equipped with the advanced 1.2L K-Series Dual Jet, Dual VVT engine with Idle Start Stop technology, paired with a 5-speed manual or 5-speed AGS transmission. An eco-friendly option, the FRONX S-CNG, offers best-in-class fuel efficiency of 28.51 km/kg.

FRONX’s assortment of contemporary features includes a Head-Up Display with turn-by-turn navigation, a 360 View Camera, a wireless smartphone charger, and a 22.86 cm (9”) HD Smart Play Pro+ infotainment system with wireless Apple CarPlay and Android Auto connectivity. These features make FRONX a sought-after choice for those looking for a modern compact SUV.

Speaking on the occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, stated, “FRONX has carved a niche, captivating customers who seek a bold SUV experience. Achieving 100,000 sales in just ten months is a testament to customers’ love for this innovatively designed and sporty compact SUV. By offering the Velocity Edition across all variants of FRONX, we are not just celebrating this success; we are reaffirming our commitment to providing our customers with a wide array of choices, making FRONX an even more compelling option for our discerning customers.”

The expansion of the FRONX Velocity Edition to all variants reflects Maruti Suzuki’s strategic approach to cater to a broad range of customer preferences. The combination of advanced powertrain options, modern features, and competitive pricing enhances the SUV’s appeal in the compact SUV market. This move is likely to strengthen Maruti Suzuki’s position and attract new customers seeking innovative and versatile vehicles.